Author: Nispaara

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2018-Jun-26 3:12 pm

The New Trend in Social Media Marketing

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With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness. Once again, it is crucial to tailor your marketing strategy […]

2017-Dec-18 4:05 pm

WHITE PAPERS: A MARKETING TOOL FOR GREATER VISIBILITY

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Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]

2017-Aug-7 4:46 pm

THE NET IS DARK AND FULL OF HACKERS

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Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]

2017-Jul-18 3:52 pm

7 essential WordPress plugins for Rapid Growth

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WordPress is the world’s most popular content management system and it’s not without good reason either. WordPress websites offer a wide range of plugins, allowing greater control and customization of your website, making it ideal for bloggers and businesses to establish and expand their online presence by streamlining their work. Given that there are nearly [...]

2017-Apr-13 12:38 pm

10 Ways to Improve Your Blogs Traffic

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Blogging has taken the social media environment by storm over the last few years. What started as a platform for personal passion has turned into a widespread network of professional skills, a repository of unique information and a business proposition for many. It is no longer restricted to individuals; rather businesses have also incorporated the [...]

2017-Apr-13 12:30 pm

Social Bookmarking and Reasons to Use It

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What is Social Bookmarking? Social bookmarking is a way which enables users to add, annotate, edit, and share bookmarks of web documents. Internet users save web links of pages they like to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of [...]

2016-Apr-30 11:20 am

8 Marketing Collateral Items Every Business Needs

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What’s Your Story? To remain competitive, you need to provide information about your company to investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare marketing collateral […]

2015-Jun-5 6:40 pm

Five ways to give your presentation a visual makeover

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We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]

2010-Dec-18 4:14 pm

Yahoo Enhances Search Results for Local Businesses

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Yahoo just made a minor enhancement to its search results by making it easier to find local businesses. This is done by adding the Yahoo local business shortcut everytime it displays search results for business-related query even if the query does not contain the location. Additionally, search results can now be refined further by neighborhood […]

2010-Jan-16 6:22 pm

Investing in Search Engine Marketing

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When financial times are tough often one of the first items a business attempts to skim off the top line are their marketing investments. Oftentimes this is the best opportunity to market your company, either through SEO or a more complete integrated marketing campaign. The reasoning is fairly simple. Companies are able to receive quite […]

2009-Dec-18 4:59 pm

Steps involved in SEO

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Following are the steps to get a good Google page rank and search engine ranking. Step 1: Website Revamping This step includes adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places. Step 2: Add tags Add or […]

2009-Dec-18 4:16 pm

Massive, comScore Revolutionize In-Game Ad Research

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For the first time, advertisers will be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc. Through an innovative methodology developed by the two companies, advertisers will get an inside look […]

2009-Dec-18 4:08 pm

AdWords Advantage Online Summit

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Location : Online Description : Fast-track Your Google AdWords Advertising Profits By attending the AdWords Advantage Online Summit you will learn How to Save Time, Earn Money and Increase Sales Using Google AdWords The AdWords Advantage Online Summit will help you with these : Fix common Pay Per Click mistakes that cost you BIG bucks […]

2009-Dec-18 1:13 pm

Measuring SEO Results

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Defining your business goals is one of the most important things you can do at the start of any SEO project. Once you’ve defined your business goals, you can then think about the things that should be done to meet those goals, and the nature of the SEO team required to meet them. Let’s determine […]

2009-Dec-18 1:12 pm

Four things agencies should know about site testing

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The beginning of the year is a great time to take a step back and to re-evaluate marketing plans for your clients. Of course, one key ingredient in a successful marketing plan is the website. Over the next couple of months, the Google Agency Team will be blogging about how you can work with your […]

2009-May-13 5:23 pm

Intranet Trends

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Nispaara Blog

Intranet and portal specialist Jane McConnell of NetStrategy highlights the latest trends identified in her Global Intranet Trends Report for 2009 (226 participating organizations around the world; from under 5,000 to over 100,000 employees in Europe, North America and Asia-Pacific). Important ingredients for a successful intranet: Leadership Teamwork Empowering employees Optimizing activities & processes Focusing […]

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