Influencers Transform Products and Brands Using Social Media
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Social Media Optimization
Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience. The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only […]
Social media marketing is an immensely effective way of succeeding in business. At the last count, there were 936 million people using Facebook on a daily basis. That’s an incredible amount and similar numbers have been spotted on other social media platforms. There are correct ways to market on social media. You need to get […]
Following Facebook’s impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that marketers should take heed of for 2016. During Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for advertisers and users alike. At Nanigans (my […]
“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new kid got chaotic and didn’t deliver expected results. And people fell back to the dead entity. Are you confused as to what I am talking about? The ‘new kid’ is social media. And the dead […]
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers? Do you promote it well on Pinterest? When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest […]
Facebook’s video views continue to accelerate. As in pedal to the metal. Facebook now sees an average of eight billion video views a day from 500 million people, CEO Mark Zuckerberg said during the company’s quarterly earnings call today. That’s double the four billion daily views Facebook announced in April and a good indication of […]
Marketing your business on social media? It’s time to start making LinkedIn a bigger part of the mix. LinkedIn has over 400 million users and is growing. Who would have thought that this business social networking site would keep growing at the rate it has, plus have such a positive effect on businesses worldwide? The […]
Facebook is on a mission to stay the dominant social network for business owners. If you don’t believe me, let’s look at the facts shared by Mark Zuckerberg; – 45+ million small and medium businesses using pages – 1.55 billion people on Facebook each month – 1+ billion people on Facebook each day – 925+ […]
In order to improve your writing career, you should remember one of your strongest assets and opportunities is your online brand as a freelancer, especially on your LinkedIn profile, which now allows you to write and feature your original work. The overall look and feel of your LinkedIn can either help you to attract new […]
Earlier this year, Pew Research released a report which showed that the percentage of Twitter users who follow breaking news on the platform is twice as high as those who do the same on Facebook. The finding underlined that Twitter is the place for breaking news coverage, the platform social media users turn to for updates on developing stories and issues. […]
2015 is the year of change on Twitter. Twitter already started rolling out some of the changes we were expecting this year, offering some interesting new options for businesses to reach out to new audiences and curate content. Let’s take a look at some of these changes, what they could mean for your brand and […]
For ecommerce businesses looking to amp up their digital presence and beat out their competition, knowing the trends sooner is always better. In fact, it’s how you make sure your company is the one leading the industry, not following the breadcrumbs of those who analyzed the data and got a head start. You already know […]
A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical. The research, conducted by Brunel University in London, suggests that those who are insecure regularly post updates about their relationship […]
For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin […]
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us, but knowing people are actually listening is crucial. The internet has allowed brands to […]
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of dos and don’ts will help […]
In this growing internet world having a great reputation online is a must! Have you ever tried searching yourself on Google? Well, though it may sound a little unobvious, it is the best way to know how well you look on search engines. Have you ever given a thought on what is mostly displayed when […]
Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for 76.22% of the market […]
Social networking sites have become more visual. This is especially the case with Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest focuses on […]
So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That […]
Facebook has updated its privacy policy to say that it can now track your every move, even when you’re logged out of the app. Facebook’s latest policy change will come as a knife in the heart to the privacy-aware, as the new policy allows the website to gather data about you from across the internet, […]
In an increasingly connected digital landscape, it’s all too easy to forget that a considerable amount of business is still done on the phone. Inbound phone calls are often the most valuable to sales. These calls indicate that a potential customer is further along the buying process, and the sales cycle tends to be much […]
A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network. We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral […]
Google Trends now allows users to monitor the queries typed to access the contents YouTube.com. Google has announced that YouTube search data are now available on Trends. You can analyze the evolution of specific keywords typed on the video streaming platform, according to three criteria: location (country), dates and category (thematic). These data allows you […]
Macy’s has become the first major retailer to roll out Facebook video ads within the social network’s mobile newsfeeds. According to Adweek, the legendary retailer’s 15-second commercial spots will play automatically, with the sound muted, until they are clicked on. The media rates that marketers will pay to run a video ad on Facebook is […]
In a recent Gigaom survey, 52 percent of responders stated that, “It’s difficult to prove ROI for social media marketing.” ROI, specifically social ROI, has been a point of contention ever since the term “social media” started surfacing in the marketing circles, dating as far back as 2007-2008. Why, after almost a decade, doesn’t social […]
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]
This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. View video click on below link The Biggest Trends in Online Marketing The biggest trends in online marketing are always changing. It’s something you always have to […]
Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses? Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014? Visual assets are on the rise – most marketers plan on using more infographics and memes in their […]
If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Here’s the main thing you […]
Alain de Botton is a beloved (and prolific) pop philosopher, with a shelf-full of books and two very popular TED talks to his name. So when the Swiss-born author tweeted to his 443,000 followers on Monday night that they should delete Twitter for the sake of their “inner conversation,” many took his words seriously — promising to delete […]
Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year. These two complement and compete with each other’s style and […]
The sheer size of Facebook means that it cannot be ignored by marketers. Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. This 90+ page document, contains information […]
The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. […]
So you’ve uploaded a SlideShare. Now what? If your answer is “sit back and watch the views pour in,” that’s a gross misuse of your time and effort — especially if you’re a marketer (and 40% of B2B marketers report using SlideShare). What you should be doing is creating campaigns around your presentations. After all […]