In our previous blog post, we discussed the 4 key factors for Content Marketing Strategy to be successful and the 4 key factors being- brand positioning, value proposition of owned media, genuine business case and strategic planning. Let us now discuss the 7 vital processes that are important to create a powerful overall content strategy [...]
The journey of marketing and advertising from huge billboards and banners to big data has ended up in digital marketing which has unceasingly reformed to answer to the needs of both customers and brands as well. At the moment, changes are taking place more swiftly with better connectivity and reliable digital infrastructure. The conventional digital [...]
