Who would have thought that B2B marketing would change so radically! The changes have been so drastic that it has influenced even the actions of B2B buyers and this can be attributed to the technological advancement over the last few years. Adding to that, now most of the decision-makers of a company or the buyers [...]
It is important to ensure that the ad budget yields the optimum results as the competition is at its peak in the business world today. Yet with the emergence of new Pay-Per-Click (PPC) strategies almost every alternate day, it makes things harder in getting to know or choose which strategy and pay more attention to. [...]
