Google Keyword Problem Issues
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F YMonth: July 26, 2014
If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Some may appreciate the value of the data, […]
YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]
It’s that time of year. I’m hopped up on eggnog and ready to go! Last year’s“10 Marketing Trends for 2013 You Haven’t Heard” was a popular one. Let’s do it again. Hoping three or four of these are ones you won’t have thought about or fully appreciated. 1. Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages […]
Alain de Botton is a beloved (and prolific) pop philosopher, with a shelf-full of books and two very popular TED talks to his name. So when the Swiss-born author tweeted to his 443,000 followers on Monday night that they should delete Twitter for the sake of their “inner conversation,” many took his words seriously — promising to delete […]
Thousands of Facebook Inc. FB -0.24% users received an unsettling message two years ago: They were being locked out of the social network because Facebook believed they were robots or using fake names. To get back in, the users had to prove they were real. In fact, Facebook knew most of the users were legitimate. The message was a test […]
The implementation of the European Union’s so-called “right to be forgotten” policy is already having a worrying impact on the media, with at least two outlets revealing on Wednesday that links to articles of theirs have been scrubbed from Google. A European court ruled in May that Google must remove links to articles from its search engine […]
At this year’s Super Bowl, fans instantly knew where to go to buy that hot dog or grab a t-shirt, thanks to the NFL’s massive location-based marketing campaign. The league installed wireless transmitters throughout the stadium and Times Square that interacted with fans’ smartphones, so they could find all of the information they needed with […]
Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]