social media and marketing

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AI on Social Platforms: Revolutionizing Engagement

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Introduction: Social Platforms Using AI As social media continues to evolve and play an increasingly important role in our daily lives, the way we connect and engage with others is being transformed by artificial intelligence (AI). From personalized ad campaigns to algorithms that optimize content creators' reach, AI is revolutionizing the future of social platforms. [...]

5 Critical Building Blocks of Social Media Marketing And How to Put Them in Place

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Social Media Marketing

Social media marketing is an immensely effective way of succeeding in business. At the last count, there were 936 million people using Facebook on a daily basis. That’s an incredible amount and similar numbers have been spotted on other social media platforms. There are correct ways to market on social media. You need to get […]

How To Use Social Media With Your Corporate Social Responsibility Efforts

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Throughout 2015, we’ve seen hundreds of fantastic examples of successful corporate social responsibility (CSR) initiatives in a variety of different industries. And while every company approaches their CSR efforts differently, it’s clear that social media plays an important role in the success of these well-intended initiatives. As a business, it’s time that you consider the […]

5 Social Media Marketing Trends for 2015 [INFOGRAPHIC]

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Marketing Trends In Web Designing And Development

It’s been a huge year for social media, but what can we expect in 2015? Maybe a redefinition of real-time marketing? 36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. Perhaps by focusing on right time, instead of real time, brands can exceed on campaign expectations. Social […]

Social Media Optimization is the next level in marketing

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Social Media  Optimization

Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. You see, your product or service might not be presently known to the public and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new […]