7 B2B Marketing Trends to watch out for in 2020
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Marketing Collateral
A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. White papers are sales and marketing documents, used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology The definition […]
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing […]
Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]
If you think about it, providing an engaging presentation is a win-win situation. Not only will your audience less likely doze off, tinker with their phones or daydream but as a presenter, you can also be relieved of anxiety facing a crowd that’s more enthusiastic and dynamic. But this engagement has to start with you. […]
Close your eyes and imagine this: you’re standing in front of a group of people, giving a presentation. You’re rocking it. As your presentation draws to a close, your last slide appears on the screen. What does that last slide say? Does it say “Thank you” or “Any questions?” For many presenters, these types of […]
What’s Your Story? To remain competitive, you need to provide information about your company to investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare marketing collateral […]
You can now select professional designs that radically improve your slides and creates animations that add visual interest. Microsoft is on a roll with the new Office 2016 suite. I’m impressed not just with some of the new features–in particular, the team-editing capabilities in Word 2016 that let everyone edit the same document–but with how […]
One of the best ways to make your content stand out from the deluge of information on the Internet is to make it interactive. Nowadays, it’s not enough to offer audiences static content–it has to be dynamic and involve the user. A surefire way to do this is through an interactive slideshow. Whether for a […]
Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe. While some of them may exist only for […]
Using PowerPoint in a Business Presentation? These five tips will make your communication more effective It is almost expected today that you will use PowerPoint in business presentations. It can be used to add visuals to the message and is an easy way to create a leave-behind handout or e-mail the presentation to others later. […]
Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece that draws people in droves, and that takes a different content tactic. Covering relevant timely and newsworthy content is a great way to grow your […]
We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]
Your time is limited. You have to choose between writing a weekly blog post, or writing a weekly newsletter. Will a blog post or newsletter be a bigger win for your business? Benefits of writing a newsletter? The #1 reason to write a newsletter is to strengthen your relationship with an existing audience. Each time […]
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. […]
It’s no wonder that businesses are confused about which social media sites to use – they are growing and proliferating all the time. Real Business Rescue has pulled together all the latest statistics about social media use in this excellent infographic, providing an enlightening look at how brands are operating in the social sphere in […]
We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ […]
Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in […]
Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information. may depend upon how well you prepare collateral items, ranging from company and product fact […]