Microsoft PowerPoint is the most extensively-used software for a presentation or slideshow and used by everyone at least once in a lifetime. Almost all the people from all the sections of the world use PowerPoint presentations in some way or another regardless of the size of the occasion. The popularity of this software is mainly [...]
Who would have thought that B2B marketing would change so radically! The changes have been so drastic that it has influenced even the actions of B2B buyers and this can be attributed to the technological advancement over the last few years. Adding to that, now most of the decision-makers of a company or the buyers [...]
It is important to ensure that the ad budget yields the optimum results as the competition is at its peak in the business world today. Yet with the emergence of new Pay-Per-Click (PPC) strategies almost every alternate day, it makes things harder in getting to know or choose which strategy and pay more attention to. [...]
About 50 years ago, who would have thought that marketing will change so much in the last five years and determine the success of a business based mainly on digital marketing, and the trend in which it is going shows no sign of stopping or taking a break. There is a dramatic shift in the [...]
There are generally two ways in business reporting when it comes to the presentation of reports, i.e., PowerPoint Presentation and Excel presentation. The Excel presentation is more or less obsolete now and rarely used for presentations. Excel is mainly used for raw data analysis these days and the PPT is used to present the results [...]
In our previous blog post, we discussed the 4 key factors for Content Marketing Strategy to be successful and the 4 key factors being- brand positioning, value proposition of owned media, genuine business case and strategic planning. Let us now discuss the 7 vital processes that are important to create a powerful overall content strategy [...]
The journey of marketing and advertising from huge billboards and banners to big data has ended up in digital marketing which has unceasingly reformed to answer to the needs of both customers and brands as well. At the moment, changes are taking place more swiftly with better connectivity and reliable digital infrastructure. The conventional digital [...]
For businesses to heighten their business outcomes Content Marketing extents incredible prospects. Through constructive and appropriate content delivery to users, one can perk up their own online repute, create a community, and raise promoters of one’s brand. There are statistics that corroborate the efficiency of Content Marketing and the power of it being used as [...]
I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake’s search marketing professional association, SLC/SEM. Boostability is an expert resource for SEO and local search services. We spoke about crisis PR, of course, but we also [...]
Content Marketing is the step-by-step methodology by which you research, create and promote information of value in order to attract new prospects and retain loyal customers. It is one of the best ways to reach your audience and influence them, educate new users, increase revenue and build your brand. Below are 10 steps to build [...]
Focussing your attention on the design of your e-commerce website is crucial to convert visitors into customers and increase sales. An ecommerce website design should be optimized for quick and easy purchase that is stress-free. The effort that you have put on creating your product and advertising it could go waste if your e-commerce website [...]
Branding strategies are mandatory to reach out and influence your target audience. They must be well-defined and well-executed for advancing your business’ goals thereby impacting on all aspects of your business. It connects to your consumer’s needs, feelings and engages with your competition in the marketplace successfully. We will enumerate below 7 key branding strategies [...]
Web design has a strong impact on the user, and it can amplify your business goals or convey information effectively. 2019 is crucial for your website’s design to suit the dominating trends. So will the trends be retro or futuristic, modern or nostalgic? Here we are to list out the seven innovative web design trends [...]
Every business, big or small, needs to advertise its products and services to prospective customers and encourage them to buy their products or services. Marketing collaterals, both online and offline, serve this purpose and can also communicate your brand identity consistently to your clients, business associates and the market. The following 5 types of marketing [...]
Every year, new presentation designs make their presence felt across the industry, and range from altering the basics of practised design to making aesthetic changes to existing designs. In this article we will look at 7 power point design trends you need to watch out for in 2019. Originality This is high on the agenda [...]
Colors are an essential aspect to Marketing and Sales, especially in this burgeoning era of the smartphone. Our brains are hard-wired to consume, process and digest visual information much more quickly. Design can improve virtually every experience because of the simplicity and clarity it provides in a world of distractions. One of the most important [...]
They told you to build a website, so you did. Some of you even tried online marketing but it hasn’t been that satisfactory. A website for your business is no longer a luxury, it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in resonating with your customers and [...]
