8 tips for Ecommerce website design to maximize your sales
Focussing your attention on the design of your e-commerce website is crucial to convert visitors into customers and increase sales. An ecommerce website design should be optimized for quick and easy purchase that is stress-free. The effort that you have put on creating your product and advertising it could go waste if your e-commerce website is not optimized for sales.
So how do you design your website so that visitors stick to your site, explore it and eventually buy what you sell instead of just clicking off your site within a few seconds? Or drop half-way through purchasing a product?
Find below a list of 8 design ideas which will help you to build an e-commerce website which converts visitors into loyal customers.
The best design is one that is built around the user. User-experience is everything when it comes to converting visitors to customers. From menus, product images to user forms, everything should be designed to ensure that the users have a comfortable and pleasant experience.
Users find minimalist sites to be professional, aesthetically pleasing and more trustworthy than visually complex websites. Minimalist websites are known to deliver better results in terms of sales, compared to websites that are heavily designed and are complex to navigate. Use plenty of whitespaces and eliminate unnecessary information.
A prominent view cart button which allows users to quickly view all the items they have added to the shopping cart is one of the important design features which increases conversion rates. The icon should be recognizable – a shopping cart or shopping bag – and should stand out from the background. So make it larger and brighter than the other buttons. The button is usually added to the top right hand corner of the webpage – and it should be present in every webpage.
Grid Layout is the best way of displaying products, especially if you have too many of them. Your products can be organized in rows and columns and it makes it easier for the customer to browse and differentiate between them. It is better to have only 3 products per row with plenty of white space around them for the uncluttered look.
Keep the check-out process simple. A complicated check-out process increases cart abandonment rates. Allow people the option of checking out as a guest, without having to sign-in and become a member. And do not request too much information as nowadays people are reluctant to share information.
Once a product has been purchased, you should redirect them to a Thank You page. This tells the customer you appreciate their doing business with you. This also makes it clear to your customers that the order has gone through successfully. Also, you can track conversions through social media ads when you have a Thank You page.
Given that at least 50% of your visitors are likely to open your site from a mobile device, you should optimize your e-commerce website for them as well. A responsive layout ensures that your website opens correctly in all screen sizes and operating systems. Ensure that your image sizes and forms work well on all devices.
An FAQ page answers all the questions a visitor is likely to have about your product, thus increasing his chances of making a purchase. It is a must to build trust and make customers feel cared for. An FAQ establishes you as an expert who understands his product very well. It enhances your brand’s reputation and inspires confidence in your buyers.
So there you are! Use the above 8 tips to turn your e-commerce site into a sales machine which keeps your online cash registers ringing!