7 Website Blunders your Business is Making
They told you to build a website, so you did. Some of you even tried online marketing but it hasn’t been that satisfactory.
A website for your business is no longer a luxury, it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in resonating with your customers and ultimately improving your sales.
While there could be numerous reasons why your website isn’t effective, here are 7 of the most common explanations for your website failing.
Not mobile friendly
This is one of the most obvious reasons, because of the sharp rise in the popularity of smartphones people find it more convenient to browse through the internet on their mobile. In other words, internet consumption is no longer just for desktops or laptops. This means that your business’s website has to be optimized for your “on the go customers”.
Loads too slowly
Another very important reason why your website might fail is that it is too slow. According to study, it is said that a website visitor will exit if your website does not load within 3 seconds. To survive in the Gen Z time, speed is vital. There are many online tools that help you analyze the speed and give pointers how the speed of the website can be increased.
Vibrant Call-to-action buttons
It is very important that your website is goal oriented and should lead the visitor through a pre-determined journey. Having a clear call-to-action button helps your visitors not get lost and knows what is to be done to take the next step. Without these buttons, your potential customers won’t move forward with the services or resources that you’re offering and when that happens, you won’t get those all-important business conversions.
It’s outdated
Web Pages that are maintained and have a current design-build, trust, and credibility. That doesn’t mean that it needs to be updated every month. But, if it’s been years since you’ve had a major website design overhaul, then it’s time to find something more relevant.
Shopping cart or payment platform is faulty
If you have an e-commerce website set up then it is essential that all the aspects i.e. catalog, Pricing, checkout options, payments gateways are working seamlessly. Unless you’re relying on a third party payment gateway or shopping cart, then it’s your responsibility to frequently check to make sure that everything is working properly. You won’t be able to make a sale or receive a payment if your cart or payment processor is busted.
Guiding visitors to a different page
It is the tendency of web designers to put all their efforts on the homepage and their traffic to their website’s homepage, as opposed to relevant links that their customers actually want to land on. This could be because service pages and other pages of the site are just an afterthought when designing a website. But, the fact of the matter is that the homepage isn’t as important to general web traffic and the overall design.
Contains too much jargon
I understand that you’re an expert in your field and that you want to demonstrate your knowledge and authority. But unless you’re talking directly to your fellow industry experts, your average customer isn’t going to understand the technical language or industry jargon that you use to describe your business throughout your website.