Author: Nispaara

A generation ago, a consumer would visit a Shopping complex to fulfill all of one’s shopping needs and undoubtedly pay in cash. A lot has changed since then. The arrival of personal computers in homes and the launch of companies, such as Amazon, Alibaba Group, and eBay, in the 1990s, acquainted consumers with the new […]

Falling smartphone prices, cheaper data plans and an increase in local-language and mobile-first content have powered a phenomenal explosion in the number of internet users in India. In the last four years alone, India’s internet population has almost doubled to 430M, all revved to consume online video. Now, with these massive mobile numbers, marketers haven’t […]

Depending on where you live, you might notice a curious trend, Many brick & Mortar heavyweights have disappeared from the retail landscape and more and more online stores are getting in the foot traffic game, using their technology and data savvy to wrest the advantage from their slow-to-adapt counterparts. This trend should serve as a […]

With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness. Once again, it is crucial to tailor your marketing strategy […]