Marketing Collateral

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2025-Oct-7 3:36 pm

How Website Maintenance Services Improve SEO Rankings

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Introduction You can spend hours optimizing your website for keywords, building backlinks, and publishing new content—but if your website isn’t maintained, your SEO efforts will slowly fall apart. Here’s the thing: search engines love websites that load fast, stay secure, and deliver a great user experience. That’s exactly what website maintenance services ensure. Let’s break […]

2019-Nov-12 9:50 am

7 B2B Marketing Trends to watch out for in 2020

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Who would have thought that B2B marketing would change so radically! The changes have been so drastic that it has influenced even the actions of B2B buyers and this can be attributed to the technological advancement over the last few years. Adding to that, now most of the decision-makers of a company or the buyers [...]

2019-Oct-4 12:05 pm

8 Reasons Why PowerPoint Presentation has more Impact on Your Target Audience

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There are generally two ways in business reporting when it comes to the presentation of reports, i.e., PowerPoint Presentation and Excel presentation. The Excel presentation is more or less obsolete now and rarely used for presentations. Excel is mainly used for raw data analysis these days and the PPT is used to present the results [...]

2019-Sep-24 3:58 pm

The future of Digital Marketing is beyond 2020!

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The journey of marketing and advertising from huge billboards and banners to big data has ended up in digital marketing which has unceasingly reformed to answer to the needs of both customers and brands as well. At the moment, changes are taking place more swiftly with better connectivity and reliable digital infrastructure. The conventional digital [...]

2019-Aug-14 5:27 pm

4 key factors for a Content Marketing Strategy to be successful

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For businesses to heighten their business outcomes Content Marketing extents incredible prospects. Through constructive and appropriate content delivery to users, one can perk up their own online repute, create a community, and raise promoters of one’s brand. There are statistics that corroborate the efficiency of Content Marketing and the power of it being used as [...]

2019-Apr-22 3:45 pm

5 types of marketing collaterals that every business needs

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Every business, big or small, needs to advertise its products and services to prospective customers and encourage them to buy their products or services. Marketing collaterals, both online and offline, serve this purpose and can also communicate your brand identity consistently to your clients, business associates and the market. The following 5 types of marketing [...]

2019-Jan-29 11:17 am

The Psychology of Colors in Online Marketing

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Colors are an essential aspect to Marketing and Sales, especially in this burgeoning era of the smartphone. Our brains are hard-wired to consume, process and digest visual information much more quickly. Design can improve virtually every experience because of the simplicity and clarity it provides in a world of distractions. One of the most important [...]

2018-Aug-7 6:04 pm

What is a Whitepaper and how can it help you?

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A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. White papers are sales and marketing documents, used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology The definition […]

2018-Jun-28 6:42 pm

Why an explainer video should be a part of your Marketing Arsenal

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Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing […]

2017-Dec-18 4:05 pm

WHITE PAPERS: A MARKETING TOOL FOR GREATER VISIBILITY

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Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]

2016-Sep-3 10:59 am

12 ideas for more interactive presentation

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If you think about it, providing an engaging presentation is a win-win situation. Not only will your audience less likely doze off, tinker with their phones or daydream but as a presenter, you can also be relieved of anxiety facing a crowd that’s more enthusiastic and dynamic. But this engagement has to start with you. […]

2016-Aug-30 10:50 am

Say No Thank You to the PowerPoint Thank You Slide

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Close your eyes and imagine this: you’re standing in front of a group of people, giving a presentation. You’re rocking it. As your presentation draws to a close, your last slide appears on the screen. What does that last slide say? Does it say “Thank you” or “Any questions?” For many presenters, these types of […]

2016-Apr-30 11:20 am

8 Marketing Collateral Items Every Business Needs

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What’s Your Story? To remain competitive, you need to provide information about your company to investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare marketing collateral […]

2016-Mar-26 5:29 pm

Microsoft announces two brilliant PowerPoint 2016 design tools

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You can now select professional designs that radically improve your slides and creates animations that add visual interest. Microsoft is on a roll with the new Office 2016 suite. I’m impressed not just with some of the new features–in particular, the team-editing capabilities in Word 2016 that let everyone edit the same document–but with how […]

2016-Mar-15 1:11 pm

How to Create an Interactive Slideshow with Visme

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One of the best ways to make your content stand out from the deluge of information on the Internet is to make it interactive. Nowadays, it’s not enough to offer audiences static content–it has to be dynamic and involve the user. A surefire way to do this is through an interactive slideshow. Whether for a […]

2016-Mar-10 12:14 pm

10 Presentation Trends to Watch Out For in 2016

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Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe. While some of them may exist only for […]

2016-Feb-8 3:50 pm

Five Tips to Make PowerPoint Business Presentations More Effective

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Using PowerPoint in a Business Presentation? These five tips will make your communication more effective It is almost expected today that you will use PowerPoint in business presentations. It can be used to add visuals to the message and is an easy way to create a leave-behind handout or e-mail the presentation to others later. […]

2015-Jun-5 6:40 pm

Five ways to give your presentation a visual makeover

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We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]

2015-Apr-24 10:41 am

How Social Media Can Help Your Business in 2015 [INFOGRAPHIC]

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With the maturity of social media in business over the last few years, many B2B organizations are realizing the true value it can provide. Whether you use social media to help sell products directly or use it as one piece of your lead generation process, taking a planned approach that fully integrates social media into [...]

2015-Mar-18 4:39 pm

9 Tips for Writing Great Business Website Content

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You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. […]

2015-Jan-31 3:00 pm

This Post Will Help You Design Great Presentations

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There was a time when only select people with special skills could create high-quality visuals, while the rest of us created a five-year old's doodles on the fridge. Today, however, there are a number of tools at our disposal, from Prezi to Canva to Pixlr, that make it easy to express your ideas visually. If [...]

2015-Jan-19 12:30 pm

FIVE WAYS TO GIVE YOUR PRESENTATION A VISUAL MAKEOVER

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We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]

2014-Dec-30 12:51 pm

3 Reasons Why Your Content Marketing May Have Failed In 2014

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Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ […]

2014-Dec-23 11:51 am

Content Marketing vs. Traditional Advertising [Infographic]

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We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are [...]

2014-Nov-20 3:43 pm

8 Tips For Creating a Great Case Study

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Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in […]

2014-Nov-13 11:56 am

Marketing Collateral: Is Your Sales Force Going Rogue?

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Are your sales people using the marketing collateral you create for them – or creating their own? According to the American Marketing Association, sales people spend about 30 hours a month creating their own materials. That means they’re losing almost a full week of actual sales time each month. And it gets worse: 90% of [...]

2014-Nov-3 5:51 pm

Before & After: 6 Lessons From Mary Meeker’s Presentation Makeover

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Stars: They're just like us! We're not the only ones creating less-than-stellar PowerPoint presentations -- even the expert behind the famous annual Internet Trends Report, Mary Meeker, made poor design decisions in what was otherwise a fantastic report last Wednesday. But visual presentation means a lot, and people noticed how unattractive her slides were; in [...]

2014-Oct-30 5:10 pm

Eight collateral marketing items every small business needs

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Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information. may depend upon how well you prepare collateral items, ranging from company and product fact […]