Your website is your digital storefront. It’s often the first impression people get of your business, and if it looks outdated or doesn’t work properly, that impression won’t be a good one. A poorly designed site can hurt your credibility, reduce conversions, and even damage your search engine rankings. So how do you know when […]
The great thing about the future is that no-one can know exactly what’s going to happen, but you can have fun throwing out wild predictions, which most people will have forgotten about by the time we actually get there. That’s why you get so many sweeping, ambitious, and often contradictory forecasts doing the rounds – […]
Throughout 2015, we’ve seen hundreds of fantastic examples of successful corporate social responsibility (CSR) initiatives in a variety of different industries. And while every company approaches their CSR efforts differently, it’s clear that social media plays an important role in the success of these well-intended initiatives. As a business, it’s time that you consider the […]
2015 is the year of change on Twitter. Twitter already started rolling out some of the changes we were expecting this year, offering some interesting new options for businesses to reach out to new audiences and curate content. Let’s take a look at some of these changes, what they could mean for your brand and […]
It’s been a huge year for social media, but what can we expect in 2015? Maybe a redefinition of real-time marketing? 36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. Perhaps by focusing on right time, instead of real time, brands can exceed on campaign expectations. Social […]
Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1st, 2015. BUILD THE ULTIMATE […]
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]
Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses? Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014? Visual assets are on the rise – most marketers plan on using more infographics and memes in their […]
YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]
Thousands of Facebook Inc. FB -0.24% users received an unsettling message two years ago: They were being locked out of the social network because Facebook believed they were robots or using fake names. To get back in, the users had to prove they were real. In fact, Facebook knew most of the users were legitimate. The message was a test […]
Every profit making business organisation needs to adopt the right marketing means and methods to create awareness about its products and services and to influence its target audience to choose its brand. Without the use of effective marketing media a business can not grow. To help grow your business, you must make use of marketing […]
I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego, California. This annual event is run by Social Media Examiner, a leading voice in the social media community. Every session was jam-packed by close to 2,000 attendees who came to learn from the top names in the digital […]
22 Million pieces of content are shared everyday 62% of companies outsource their Content Marketing 79% of Marketers use article publication as a tactic 63% of marketers use Newsletter as a tactic 52% of marketers use video as a tactic Interactive Football kids 87% of marketers use social media to distribute content The ROI of […]
The internet is incredibly popular and as such internet marketing online advertising is becoming essential for most businesses. There is so much advertising on the internet it’s not funny and unfortunately much of it is just hype. How do you know if you are doing it right or wrong? When advertising online you need to […]
Despite the common myth, social media is something that has been around for quite a while now. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. There will always be quicker and better ways to spread your company’s message through […]
Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activities. But they can also play an important role in any sized ecommerce business. A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout […]
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns. Often when a certain statistic like impressions goes up, […]
We all know that SEO experienced some major changes in 2012. In fact it can be easily said that SEO shuddered the industry last year, due to two influential algorithm updates. Well, before I start discussing about the changes occurred earlier and the expected changes, I would like to mention a very positive fact about SEO. […]
Social media integration is the syncing of all social media profiles on various social media platforms and aligning their functionality with that of a company’s main website. Social media platforms needs to be identified that are right for a business. Once identified and integrated it can have a positive effect on building traffic for the […]
Link Building is an important part of Search Engine Optimization, and is a practice of getting other websites to link to yours. Link Building with quality backlinks is amongst many important aspects considered by search engines, while determining the rankings of a site. Therefore, creating backlinks is one of the most important tasks you can […]
Airlines industry is going thru a metamorphosis. Airline builders are creating planes of gigantic size giving the comfort of home and bringing in efficiency. The service providers are trying to gain market share by using the best of the available planes. The importance of the social media has gained more in the commercial usage of […]
Looking at the trend that websites have taken – be it design, concept, influence of search engine, new launch of website has become a big stressful exercise. Following are identified as Risks in re-vamping website Loose Search Rankings Loose content and images Book Marked links For sure we’ve all seen that when we clicked on […]
Search engine marketing is one of the most important parts of establishing an online business. Research, planning, implementation and marketing are those four pillars that hold the empire of any business. Online business is catching pace because of the speedy replies by the visitors. People are moving towards World Wide Web for doing business and […]
Yahoo just made a minor enhancement to its search results by making it easier to find local businesses. This is done by adding the Yahoo local business shortcut everytime it displays search results for business-related query even if the query does not contain the location. Additionally, search results can now be refined further by neighborhood […]
Have you ever wanted to compare last week’s AdWords performance with this week’s performance? This was possible previously by way of the account snapshot page, however that was for the entire account. Looking at just one ad group or campaign was more difficult. Google have now made slight modifications to the Graph options to provide […]
When financial times are tough often one of the first items a business attempts to skim off the top line are their marketing investments. Oftentimes this is the best opportunity to market your company, either through SEO or a more complete integrated marketing campaign. The reasoning is fairly simple. Companies are able to receive quite […]
For the first time, advertisers will be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc. Through an innovative methodology developed by the two companies, advertisers will get an inside look […]
Location : Online Description : Fast-track Your Google AdWords Advertising Profits By attending the AdWords Advantage Online Summit you will learn How to Save Time, Earn Money and Increase Sales Using Google AdWords The AdWords Advantage Online Summit will help you with these : Fix common Pay Per Click mistakes that cost you BIG bucks […]
The beginning of the year is a great time to take a step back and to re-evaluate marketing plans for your clients. Of course, one key ingredient in a successful marketing plan is the website. Over the next couple of months, the Google Agency Team will be blogging about how you can work with your […]
