Link Building – For New Time SEOs
Link Building is an important part of Search Engine Optimization, and is a practice of getting other websites to link to yours. Link Building with quality backlinks is amongst many important aspects considered by search engines, while determining the rankings of a site. Therefore, creating backlinks is one of the most important tasks you can undertake to promote your website with the search engines.
When it comes to using the Search Engine Optimization technique for a website, Links pointing to a particular website is one of the most dominant off-page factors. Link building is vital but at the same time, a very lengthy and extensive task to perform. The reason why many webmasters are on a lookout for some shortcut options or erroneous methods to increasing backlinks, as most of them do not have the time and the endurance to carry out a genuine link building campaign.
There are many ways in which Link Building can be performed. Some are genuine while some are incorrect methods. The quantity of the backlinks can also be increased by using dishonest techniques like cloaking, redirecting and adding hidden content in to the web pages. This is the reason why the search engines do not give much weightage to the quantity or the number of links pointing to a website, but, to the quality of the links, while measuring the Link Popularity of a site.
Search engines mainly give credits to quality links and it is with the help of these links that they determine whether or not, a website is relevant for a particular search. Quality backlinks also help Search Engine in determining the rankings for your site. Especially Google gives a lot of preference to good and relevant backlinks, while ranking a site.
There are other ways to get your site noticed however including article directories, industry forums and through directory submissions. It is important that you use targeted keywords within your links when using these processes though as the search engines need something to relate to your website. Link building is a long process and the desired outcome won’t appear overnight however if you put the time and energy into creating quality links then that is 95% of your SEO campaign complete.