How Do You Choose the Right Social Media Platforms for Your Business?

There are a lot of social media platforms to choose from, so how do you know which is right for your business? Sure you have felt the pressure to participate in multiple networks in order to increase your brand’s awareness, but it is important to strategically choose which social media networks your brand should join instead of overwhelming your social media marketing strategy by trying to post on too many platforms. One of the key factors to successfully managing multiple social networks is efficiently using your time and establishing realistic expectations before setting up the accounts.

Before considering which platforms to use, think about what you want to achieve with your social media marketing plan. By creating a goal, such as raising brand awareness, improving SEO, increasing sales, or improving customer loyalty, it will be much easier to determine which platforms will work best to achieve this goal.

Tip: Google+ and YouTube are the best platforms to focus on if your goals include improving SEO. Facebook, Twitter, and Pinterest work best for driving targeted traffic to your website.

You also want to think about the resources you have available to put into your social media campaign. Just setting up an account on every network is not enough. You will have to maintain the accounts and stay active in order to reach your campaign goals. Consider how much time you have in a week to update your social media accounts, the type of content and messages you will want to share with your audience, and how long it will take you to generate this content.

Tip: If you are a small business or online retailer, perhaps a presence on Facebook and Twitter is enough. If you want to post daily specials to entice your audience to follow your brand, you can send out daily coupon codes to your fans on both networks without having to go to each network individually by using Everypost. Just type in your message, add a picture or link, and blast your promotion to your audience straight from your mobile device.

When choosing the right social media platforms for your business, try not to focus on the size of the network, but rather focus on the networks where your target audience is. You should also think about the types of posts that will resonate best with your target demographic.

Tip: If images will be a large part of your campaign, then Facebook and Pinterest are a must. If you are looking to post news articles and create conversations, then Facebook, Twitter and Google+ are great platforms for engaging.

The thing to remember is that each social network has its own types of media that work best and your business does not have to be on every network to achieve your social media goals. By focusing on a handful of networks where your target audience is hanging out and using Everypost, you can keep your followers engaged and save time while doing it.

Courtesy: https://everypost.me/blog/how-do-you-choose-the-right-social-media-platforms-for-your-business/