YYear: December 18, 2010

Yahoo Enhances Search Results for Local Businesses

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Nispaara Blog

Yahoo just made a minor enhancement to its search results by making it easier to find local businesses. This is done by adding the Yahoo local business shortcut everytime it displays search results for business-related query even if the query does not contain the location. Additionally, search results can now be refined further by neighborhood […]

E Commerce Development

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Nispaara Blog

The modern day industry carries out most of its transactions online and an apt answer to these requirements are the Ecommerce platforms that have become common place these days. Still the challenge to develop bigger and better ecommerce applications that simplify the process of web application development persists. The solution to these issues has been […]

Need of a Facebook account for your Business

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Nispaara Blog

The social networking site Facebook continues to increase in popularity, attracting thousands of new subscribers every day. As such, the potential for online marketers is tremendous and ever-growing. Presently, Facebook has over 500 million million users active in July 2010 and is forecasted to be over 600 million by 2011. Facebook – Know how For […]

Comparison of AdWords Performance – Made Easy

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Nispaara Blog

Have you ever wanted to compare last week’s AdWords performance with this week’s performance? This was possible previously by way of the account snapshot page, however that was for the entire account. Looking at just one ad group or campaign was more difficult. Google have now made slight modifications to the Graph options to provide […]

Core Elements of a Successful E-Commerce Site

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Nispaara Blog

If your company offers a tangible product(s), and you have a website, then it’s likely you’ve already entered the exciting, lucrative world of e-commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn’t worth the time or the effort. But what if […]

SEO – From Search Engines point of view

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Nispaara Blog

While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn’t as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps inflatable […]

Investing in Search Engine Marketing

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Nispaara Blog

When financial times are tough often one of the first items a business attempts to skim off the top line are their marketing investments. Oftentimes this is the best opportunity to market your company, either through SEO or a more complete integrated marketing campaign. The reasoning is fairly simple. Companies are able to receive quite […]