YYear: December 20, 2013

6 Undeniable Reasons Why The Future of Web Design is Responsive

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Nispaara Blog
It’s probably no surprise by now that mobile Internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, Mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only [...]

Report: Facebook Won’t Roll Out Its Major Redesign Any Time Soon

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Nispaara Blog

Sources said that in the small rollout to a single-digit percentage of users, engagement with the new design has stalled. So much so, in fact, that the majority of users won’t receive this Facebook redesign we saw unveiled this year. Instead, sources said, it’s back to the drawing board on a better News Feed, while […]

Twitter Users Can Now Send, Receive Images in Direct Messages

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Nispaara Blog

Twitter users can now share and receive images in direct messages. Twitter unveiled the new feature in an update to versions of its iOS and Android apps on Tuesday. Users who update the app can send and receive images through DM on both mobile and web versions of the service. SEE ALSO: 25 Twitter Accounts […]

Facebook Introduces an Update to Page Insights

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Nispaara Blog

Facebook recently introduced its revamped version of Page Insights with improved publishing tools, metrics and engagement statistics for all pages. The updates were designed to give admins more data regarding page visitors and to assist them in creating improved content. Facebook allowed some users to beta test this new version in June, but it is […]

How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

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Nispaara Blog
Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media [...]

A Guide to Website Security

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Nispaara Blog

Having your own website is hard enough. In addition to adding content, trying to grow your audience, maintaining it, now you have to be cautious of malware possibly being spread through your beloved website? According to Palo Alto Networks’s recent The Modern Malware Review, “90 percent of Unknown Malware [is] Delivered Via Web-Browsing.” This confirms […]

5 Ways to Turn Your Blog into a Lead Generation Machine

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Nispaara Blog

Blogs are a great way to increase your presence LeadGen 300×257 5 Ways to Turn Your Blog into a Lead Generation Machineand make your business more visible via search engines. They can also be helpful when it comes to lead generation, especially if you know how to promote your blog posts. Your blog functions as […]

How Twitter and LinkedIn Can Extend the Life and Audience of Your Blog Posts

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Nispaara Blog

One of the most frequently asked questions I hear about blogging is: How do people see that I’ve published a new post? The unfortunate answer is they probably won’t, unless you let them know your blog post is there. I highlighted five ways to do this in a previous post about how to get people […]

Starter Tips for the SlideShare Beginner

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Nispaara Blog

Whether this is your first time on SlideShare or your 100th, there’s always room to try new things and get more creative. There are, however, a few basic rules for getting the most out of the site. I have compiled 6 specific things you can do today to start leveraging the awesome power of SlideShare. […]

Facebook Rejecting Your Ads? Here’s Why

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Nispaara Blog

If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected – which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. […]

Five LinkedIn Strategies You Haven’t Thought Of Before

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Nispaara Blog

Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he’d used a tactic I’d shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget […]

How Do You Choose the Right Social Media Platforms for Your Business?

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Nispaara Blog

There are a lot of social media platforms to choose from, so how do you know which is right for your business? Sure you have felt the pressure to participate in multiple networks in order to increase your brand’s awareness, but it is important to strategically choose which social media networks your brand should join […]

60% Of Us Are Guilty – We Don’t Do The Easiest Thing To Convert Website Visitors Into Customers

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Nispaara Blog
One of the simplest ways to convert website visitors into customers is something that 60% of us don’t do. Put a visible phone number on every page. Seriously, this is about putting a phone number on every page of your website? Yes. If you have a prominent number on every page, that’s awesome. You can [...]

Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data

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Nispaara Blog
SEO professionals have been dealing with the "(not provided)" issue in Google Analytics for a while. Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic search, the reality is some sites were seeing well over 50 percent "(not provided)", particularly in sectors like technology where [...]

Want To Be Memorable? It Starts With Your Content

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Nispaara Blog

I have one objective with this post: I want to make it worth your time. After all, time is your most precious asset – more precious than money. Time cannot be deposited into a savings account to accrue over time, and time can never be exchanged or refunded. Once you spend it, it is gone […]

Infographics Are More Viral

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Nispaara Blog

Infographics – The most happening thing in the Viral world!! Infographics are the graphic Visual Representations of information. The infographics help out to present a complex data or information in clearer and more understandable format. Infographics have been around from many years, but recently they have become the future of data sharing due to usage […]

Connecting the dots: Facebook shows the world how much it knows about them

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Nispaara Blog
You’ve gotta give Facebook credit for its relentless drive to harvest and exploit the data of its billion users. Facebook knows where you are, where you’re from, the places you Like, the people you know, and what you’re interested in — as soon as it makes its way to wearable computers it’ll probably know when [...]

Increase your ranking with more sharing

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Nispaara Blog

In December 2010 Danny Sullivan asked Google and Bing if and how they consider Facebook and Twitter in their algorithms, and because Danny is magic, Google and Bing answered him. Although some of the answers were a bit nebulous, we got a sense that how the search engines are thinking about what social signals might be […]

Understanding Internet Marketing Online Advertising

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Nispaara Blog

The internet is incredibly popular and as such internet marketing online advertising is becoming essential for most businesses. There is so much advertising on the internet it’s not funny and unfortunately much of it is just hype. How do you know if you are doing it right or wrong? When advertising online you need to […]

Helpful Tips And Advice For Social Media Marketing

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Nispaara Blog

Despite the common myth, social media is something that has been around for quite a while now. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. There will always be quicker and better ways to spread your company’s message through […]

How to Build a Content Strategy for Your Blog

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Nispaara Blog

It’s never a good idea to start a blog without taking some time to think it through first. Many of us think we’d like to become a blogger, but we don’t sit down and think about what exactly that means. “What am I going to blog about?” “Who is going to read my blog?” “What […]

Duplicate Content, What is it and How to Avoid it!

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Nispaara Blog
Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than say text in the body section of a page. The header is given more weight than the [...]

21 Key Performance Indicators for Ecommerce Businesses

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Nispaara Blog

Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activities. But they can also play an important role in any sized ecommerce business. A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout […]

Conflicting PPC Trends: What They Mean & How to Fix Them

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Nispaara Blog

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns. Often when a certain statistic like impressions goes up, […]

SEO – Massive Changes Expected in 2013 – Part II

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Nispaara Blog
Google+ and Further pushes expectedWell, we all know that Google has invested a lot of time and money on Google+ and this is exactly why I believe that they are not going to give up anytime soon. They are trying hard to give a tough competition to Facebook. Google+ is continuously trying to push various [...]

SEO – Massive Changes Expected in 2013 – Part I

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Nispaara Blog

We all know that SEO experienced some major changes in 2012. In fact it can be easily said that SEO shuddered the industry last year, due to two influential algorithm updates. Well, before I start discussing about the changes occurred earlier and the expected changes, I would like to mention a very positive fact about SEO. […]