SEO Services That Drive Business Growth

What is SEO?

Search engines are the bloodline of the internet and almost 90% of all internet activities involve them in helping you reach your desired destination.

Search Engine Optimization is the process of crafting your website so that it features high in the search engine results page of major search engines like yahoo and Google for a given keyword or key phrase. Almost 70% of your website traffic originated from search engines.

The process involves taking into account several parameters such as page relevancy, content value, backlinks, anchor text distribution, relevant headings and subheadings, current traffic and user satisfaction to name a few.

SEO guarantees quality traffic- that is traffic from users who are genuinely interested in your product or service. You also get a good quantity of traffic because your website or web pages feature high in the search engine page results. This traffic is considered organic because it is not paid for and is literally free. Ranking high for a keyword or key phrase usually means appearing in the very first page and within the first 10 search results.

In simpler words, SEO is the science of getting targeted traffic for your website from major search engines.

Keyword Research

Keywords are words or phrases describing your product or service that you choose to help determine when and where your website or ad can appear

Keyword Research is a science that forms the basis and foundation of your SEO strategy and also decides the kind of content you should create or will be creating in the future. The keywords and phrases that you choose, will determine whether or not you will attract your target audience, and eventually convert them into high-paying clients.

There are many elements that constitute a successful Keyword Research process. All of these play their part in coming up with the right kind of keyword combinations which will take your business to new heights.

For example, if you own a furniture shop in Bengaluru, your keywords might be “furniture store in Bengaluru”, “teak furniture”, “foldable furniture” or anything similar. You can include the name of your city in your keywords or other location based words or phrases that your searches might use to identify your state, region or city.

Studying competitor sites is a great way of coming up with keywords and key phrases that might never have occurred to you. Your own search for Keywords can greatly benefit from knowing the kind of words for which your competitors are optimizing their site.

In the initial stages, you can begin by targeting keywords which have low search volumes and cost-per-click and these keywords can give you an idea of the kind of content you need to create. Later, as you gain experience, you can target high search volume key phrases and gradually refine your content to rank highly for them. Your content should also continuously undergo changes to reflect the changes in the keywords that you are targeting.

Thus, Keyword Research is a continuous and evolving process and you should stay focused on the changing search preferences of your clients if you wish to rank highly in the Google Search Engine Results Pages.

Content Creation

Content creation is the process of identifying the topic you want to write about, the format in which you want the content to be presented, the strategies you use to produce the content – for example, keyword research, customer requirements, etc – and then actually producing the content. In addition, the content creation process also involves several rounds of appraising and editing the content, and this can be an on-going and evolving process.

Content can take many forms – such as blog posts, whitepapers, podcasts, videos, Infographics and e-books – therefore content creation is a sophisticated process and involves study of consumer habits and expectations, and if done properly, can have a great impact on your business.

Content creation involves the following process:

Brainstorming

The first step is to initiate the flow of ideas around a particular topic. Starting this process off by consulting with your team, listening to customer feedback or studying your product and its features and benefits. You can write about a product from multiple angles depending upon your target audience.

Keyword research is a great way of finding out what the audience is talking about your product or service. This gives you new ideas around which you can create your content.

Soliciting your customers for feedback about your product can provide ideas around which you can build your content. They may have questions about your product and creating content that answers these questions will directly and powerfully impact your customers and increase business.

Understanding your customer is the first responsibility of a marketer. Visiting forums, special interest groups and Q&A sites like Quora can help you understand how the market is engaging with your domain of expertise and the kind of relationship your customer has with your service. You can then craft content aimed at clarifying and throwing more light on your domain.

Strategy

The next step is deciding how to deploy the content. Some content is best represented visually through videos, images or Infographics. Other types of content perform best when presented textually – articles, blog posts or e-books.

Google search results for a given keyword can tell you about the type of content that is trending – whether it is video, images or Infographics – and based on that you can decide the format of your content.

Next, you need to decide on content volume. This will depend on the size of the market, the type of product and the level of customer expectations. If your product is a very niche one, just a few blog posts and videos will suffice. But if your product has multiple uses and the customer demographic is a broad one, and the domain in which you operate is large, then you will need plenty of videos and blog posts to cover.

A good content writer has everything planned and knows how his content looks even before it is deployed.

Deployment

Once the content is created based on the aforesaid requirements, it is time to release it on the web. You can fine tune this process, allocating different content types to different parts of the web such as blogs, forum posts, social media and authority sites. You need to continually track and refine your content based on its performance, the audience’s engagement with it and the final results in terms of sales it produces.

Thus, content creation, distribution, promotion and re-creation is a never-ending process which requires your full attention.

SEO is the process of increasing the quality and quantity of traffic from the major search engines by ensuring that your website or a webpage figures high in the search engine results. This involves editing existing content, adding content, modifying HTML and other coding to increase page relevance with respect to specific keywords and key phrases and also enabling smooth search engine indexing activity.

An important optimization strategy involves increasing backlinks or inbound links to your website or webpage. Since mobile search has surpassed desktop search, an important aspect of SEO involves optimizing your page for mobile devices both in terms of user experience and search engine friendliness.

SEO involves understanding the algorithm that the Search Engines use to index and rank the pages, identify all the parameters such as keyword density, backlinks, anchor links that play a role in determining the rank of a webpage, and then creating a website or webpage that fulfills all these parameters for a given keyword or phrase to ensure that it appears high in the search engine results page.

SEO can also involve off-page optimizations, such as link building, writing for publications and social bookmarking.

How can SEO campaign management services help your business grow?

There are plenty of the positives to take from Search Engine Optimization. Though there is no method to exactly figure out the tangible amount of growth your company will have. You can rest assured that there will be a jump in the organic ranking and eventual growth in the lead generation.

Important keywords lead to better rankings

After finding the specific keyword that is important to your business and your industry, you want to include them in your content, your meta tags, your alt tags, and your URL. That means you include that keyword in these places so that you have the best chance of ranking for it when someone searches the term within Google

More traffic

Research shows that the first position on results pages gets roughly 33% of clicks, while the second position receives around 15%, with decreasing numbers from there. The top position truly is a prized location in search, and if your website can get there, you’re going to see a drastic increase in site traffic.

More conversions

When people start visiting your website because of your high rankings in search results, it leads to more conversions. If your page ranks in the first position of Google search engine result pages, it’s there for a reason —you’ve created a page that is highly informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword. When people click on your page, since it’s high quality, they’ll be spending more time on your site, and there’s a higher possibility that they will convert.

More revenue

As your conversions start to increase, it means your SEO campaign is successfully driving results, like by ranking in high-value search results, and that your business is thriving. The more thriving your business does, the more potential it has to grow.

Why choose Nispaara?

Nispaara was founded in Bangalore in 2004 with a mission of being a strategic digital agency. Today, after 16 years, we are one of the biggest names in Online Marketing driving more than a million leads for our clients. We focus on B2B digital marketing, lead generation, website design, content marketing, and sales enablement. Solely focused on driving measurable business results for our clients.

Since we’re a full-service Internet marketing firm, SEO is far from the only thing we offer. We also offer the following campaigns that work extremely well alongside our SEO management services: