The great thing about the future is that no-one can know exactly what\u2019s going to happen, but you can have fun throwing out wild predictions, which most people will have forgotten about by the time we actually get there.<\/p>\n
That\u2019s why you get so many sweeping, ambitious, and often contradictory forecasts doing the rounds \u2013 especially with a futuristic technology like voice.<\/p>\n
Voice search is undeniably growing at a rapid pace, and for good reason \u2014it\u2019s fast, convenient, allows you to search on the go, and it\u2019s just cool. Even better, as the technology behind voice search services like Siri and Cortana improves, it\u2019s becoming increasingly reliable.<\/p>\n
The prediction by Com score that 50% of searches will be made through voice by 2020 has been widely reported.<\/p>\n
Whether it gets there in this time frame or not, the growth stats to-date are undeniable Currently, smart devices such as Amazon Alexa and Google Home have their uses, from playing music or answering quick questions such as \u2018what\u2019s the weather?\u2019 or \u2018what time is it in Bangalore?\u2019<\/p>\n
We\u2019re at a stage where it\u2019s still largely a bit of fun. But for behaviors to really shift, it needs to go to the next level.<\/p>\n
For adoption to become more widespread, voice search has to be more useful than what we currently have and one of the key reasons we\u2019re seeing growth in voice queries is because it removes friction.<\/p>\n
What can be done to be ready for the revolution?<\/p>\n
Tips to optimize for voice search<\/strong><\/p>\n It\u2019s clear that context and conversational search will become more important as voice search continues to evolve. So how does that change your SEO strategy? Here are are some effective ways to optimize your site for voice search.<\/p>\n 1) Mobile friendly site <\/strong>\u2013 This is an absolute must as the majority of voice searches start on a mobile device. Designing your website to be mobile friendly will also ensure that your pages perform well on all devices.<\/p>\n 2) Keep all your resources crawl able <\/strong>– Make sure your mobile site doesn\u2019t block CSS, JavaScript, images, videos, etc.<\/p>\n 3) Avoid flash<\/strong> – Flash isn\u2019t supported by most mobile browsers. To make sure mobile visitors can access all content on your site, it\u2019s best to avoid the use of Flash on your mobile pages.<\/p>\n 4) Optimise load time<\/strong> \u2013 Ensure you provide a quick mobile user experience.<\/p>\n 5) Local intent<\/strong> – Voice search is becoming a fundamental aspect of local search. The very nature of local search is its local intent i.e. \u2018restaurants near me\u2019. You must rank high enough in local search to be selected by the digital assistant.<\/p>\n 6) Call tracking<\/strong> \u2013 Consumers still regard the telephone as the quickest response method. For example, if a user has used voice search to find local restaurants, they\u2019re going to find it much quicker and easier to call the restaurant from the results listed to book. For this reason, call tracking software will be crucial as it helps the business to identify which channels, campaigns or ads are generating phone call conversions. By integrating call tracking from suppliers, your business can also discover which landing pages aggregated in the search engine results are generating high volumes of phone calls, making it possible to monitor the date and time of a call and create detailed reports on the return on investment (ROI) for your individual marketing channels.<\/p>\n 7) Add FAQs<\/strong> – Voice search users are normally looking for quick answers. The content of the FAQs is crucial in helping the search engines identify quick answers to common questions. With voice searches many queries begin with Who, What, Where, Why and How. Make sure you use the adverbs when creating questions for your FAQs page.<\/p>\n When you look at what happened with mobile, there are companies with billion-dollar valuations based purely on being an app on the platform (Uber, WhatsApp, Snapchat, Tinder, Instagram etc).<\/p>\n Voice search queries are a big opportunity to capture organic branding \u2013 but the big winners will likely be those who build apps on the voice platform.<\/p>\n While the competition is low, now is the time to take advantage of being early. This is only just getting started.<\/p>\n","protected":false},"excerpt":{"rendered":" The great thing about the future is that no-one can know exactly what\u2019s going to happen, but you can have fun throwing out wild predictions, which most people will have forgotten about by the time we actually get there. That\u2019s why you get so many sweeping, ambitious, and often contradictory forecasts doing the rounds \u2013 […]<\/p>\n","protected":false},"author":1,"featured_media":3089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[98,13],"tags":[],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-posts","category-search-engine-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/2460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/comments?post=2460"}],"version-history":[{"count":1,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/2460\/revisions"}],"predecessor-version":[{"id":2663,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/2460\/revisions\/2663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/media\/3089"}],"wp:attachment":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/media?parent=2460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/categories?post=2460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/tags?post=2460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}