{"id":1987,"date":"2017-01-19T12:33:53","date_gmt":"2017-01-19T07:03:53","guid":{"rendered":"http:\/\/www.nispaara.com\/blogs\/?p=1987"},"modified":"2024-04-24T16:37:37","modified_gmt":"2024-04-24T11:07:37","slug":"15-advanced-facebook-advertising-techniques-you-probably-didnt-know-about","status":"publish","type":"post","link":"https:\/\/www.nispaara.com\/blog\/15-advanced-facebook-advertising-techniques-you-probably-didnt-know-about\/","title":{"rendered":"15 Advanced Facebook Advertising Techniques You Probably Didn\u2019t Know About"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Facebook advertising is just as powerful in 2017 as it\u2019s ever been.<\/p>\n

Perhaps even more so.<\/p>\n

The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer\u2019s playground.<\/p>\n

And most are still quite effective.<\/p>\n

Here are 15 advanced Facebook advertising techniques you probably didn\u2019t know about but should most definitely experiment with.<\/p>\n

1. Using \u201cPages to Watch\u201d<\/strong><\/p>\n

Facebook has a pretty cool feature called \u201cPages to Watch.\u201d<\/p>\n

Long story short, you can compile a list of pages you\u2019re interested in along with analytics.<\/p>\n

2. Post images via Instagram<\/strong><\/p>\n

Rather than posting images directly on Facebook, post them via Instagram.<\/p>\n

A\u00a0study from Buzzsumo<\/a> found that \u201cimages posted via Instagram get 23% more engagement.\u201d<\/p>\n

According to\u00a0Brand Watch<\/a>, \u201cEngagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.\u201d<\/p>\n

Legitness!<\/p>\n

In theory, following this simple step can net you nearly a quarter more engagement than simply posting directly on Facebook.<\/p>\n

3. Forget the hashtags<\/strong><\/p>\n

Okay, hashtags are well and good in certain situations.<\/p>\n

In fact, they\u2019re quite beneficial on networks such as\u00a0Instagram and Twitter.<\/p>\n

But not so much on Facebook.<\/p>\n

The same study from Buzzsumo found that posts with hashtags received less engagement than posts without.<\/p>\n

4. Post between 10 p.m. and midnight local time<\/strong><\/p>\n

Even if you post a masterpiece, it\u2019ll have only a marginal impact if your audience never actually sees it.<\/p>\n

It\u2019ll get shuffled to the bottom of their feeds.<\/p>\n

From my experience and concrete data from Buzzsumo, the ideal time to post is between 10 p.m. and midnight local time.<\/p>\n

There are two main reasons why.<\/p>\n

First<\/strong>, there are fewer\u00a0people posting content, which means less competition and more visibility.<\/p>\n

Second<\/strong>, there are enough people still awake and active on Facebook to make it worth your time.<\/p>\n

5. Using \u201cAudience Insights\u201d<\/strong><\/p>\n

You should know by now that I\u2019m a sucker for cool social media features.<\/p>\n

Especially those that are highly data-driven.<\/p>\n

The \u201cAudience Insights\u201d feature is perfect for helping me get a detailed snapshot of my audience so I can cater to them more efficiently and create relevant content based around their interests.<\/p>\n

And relevancy is essential because it ultimately maximizes your impact and increases your ROI.<\/p>\n

You can get information on:<\/p>\n