{"id":1987,"date":"2017-01-19T12:33:53","date_gmt":"2017-01-19T07:03:53","guid":{"rendered":"http:\/\/www.nispaara.com\/blogs\/?p=1987"},"modified":"2024-04-24T16:37:37","modified_gmt":"2024-04-24T11:07:37","slug":"15-advanced-facebook-advertising-techniques-you-probably-didnt-know-about","status":"publish","type":"post","link":"https:\/\/www.nispaara.com\/blog\/15-advanced-facebook-advertising-techniques-you-probably-didnt-know-about\/","title":{"rendered":"15 Advanced Facebook Advertising Techniques You Probably Didn\u2019t Know About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Facebook advertising is just as powerful in 2017 as it\u2019s ever been.<\/p>\n<p>Perhaps even more so.<\/p>\n<p>The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer\u2019s playground.<\/p>\n<p>And most are still quite effective.<\/p>\n<p>Here are 15 advanced Facebook advertising techniques you probably didn\u2019t know about but should most definitely experiment with.<\/p>\n<p><strong>1. Using \u201cPages to Watch\u201d<\/strong><\/p>\n<p>Facebook has a pretty cool feature called \u201cPages to Watch.\u201d<\/p>\n<p>Long story short, you can compile a list of pages you\u2019re interested in along with analytics.<\/p>\n<p><strong>2. Post images via Instagram<\/strong><\/p>\n<p>Rather than posting images directly on Facebook, post them via Instagram.<\/p>\n<p>A\u00a0<a href=\"https:\/\/www.slideshare.net\/buzzsumo\/how-to-improve-facebook-engagement-insights-from-1bn-posts?utm_content=buffer08086&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"noopener noreferrer\">study from Buzzsumo<\/a> found that \u201cimages posted via Instagram get 23% more engagement.\u201d<\/p>\n<p>According to\u00a0<a href=\"https:\/\/www.brandwatch.com\/blog\/instagram-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Watch<\/a>, \u201cEngagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.\u201d<\/p>\n<p>Legitness!<\/p>\n<p>In theory, following this simple step can net you nearly a quarter more engagement than simply posting directly on Facebook.<\/p>\n<p><strong>3. Forget the hashtags<\/strong><\/p>\n<p>Okay, hashtags are well and good in certain situations.<\/p>\n<p>In fact, they\u2019re quite beneficial on networks such as\u00a0Instagram and Twitter.<\/p>\n<p>But not so much on Facebook.<\/p>\n<p>The same study from Buzzsumo found that posts with hashtags received less engagement than posts without.<\/p>\n<p><strong>4. Post between 10 p.m. and midnight local time<\/strong><\/p>\n<p>Even if you post a masterpiece, it\u2019ll have only a marginal impact if your audience never actually sees it.<\/p>\n<p>It\u2019ll get shuffled to the bottom of their feeds.<\/p>\n<p>From my experience and concrete data from Buzzsumo, the ideal time to post is between 10 p.m. and midnight local time.<\/p>\n<p>There are two main reasons why.<\/p>\n<p><strong>First<\/strong>, there are fewer\u00a0people posting content, which means less competition and more visibility.<\/p>\n<p><strong>Second<\/strong>, there are enough people still awake and active on Facebook to make it worth your time.<\/p>\n<p><strong>5. Using \u201cAudience Insights\u201d<\/strong><\/p>\n<p>You should know by now that I\u2019m a sucker for cool social media features.<\/p>\n<p>Especially those that are highly data-driven.<\/p>\n<p>The \u201cAudience Insights\u201d feature is perfect for helping me get a detailed snapshot of my audience so I can cater to them more efficiently and create relevant content based around their interests.<\/p>\n<p>And relevancy is essential because it ultimately maximizes your impact and increases your ROI.<\/p>\n<p>You can get information on:<\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Lifestyle<\/li>\n<li>Education level<\/li>\n<li>Job title<\/li>\n<\/ul>\n<p>But that\u2019s just the tip of the iceberg.<\/p>\n<p>The data you generate from this can spill\u00a0over into other elements of your overall marketing campaign.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/audience-insights\" target=\"_blank\" rel=\"noopener noreferrer\">Check out this resource<\/a> from Facebook for more on this feature.<\/p>\n<p><strong>6. Work video into your core strategy<\/strong><\/p>\n<p>Some might even consider 2016 as the year of video.<\/p>\n<p>The interesting thing is that video\u00a0<a href=\"https:\/\/www.brandwatch.com\/blog\/47-facebook-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">accounts for only 3%<\/a>\u00a0of all content on Facebook.<\/p>\n<p>But it also presents a great opportunity.<\/p>\n<p>Posting plenty of high-quality video content allows you to grab the low-hanging fruit many of your competitors appear to be missing out on.<\/p>\n<p><strong>7. Directly embed videos<\/strong><\/p>\n<p>Considering YouTube is so huge, your first instinct may be to embed YouTube videos into your posts.<\/p>\n<p>But that\u2019s the wrong move.<\/p>\n<p>That\u2019s because \u201cdirectly embedded\u00a0<a href=\"http:\/\/www.slideshare.net\/buzzsumo\/how-to-improve-facebook-engagement-insights-from-1bn-posts?utm_content=buffer08086&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook videos get more engagement<\/a>\u00a0than YouTube embedded videos.\u201d<\/p>\n<p>A lot more!<\/p>\n<p>Keep this in mind moving forward, and your engagement levels should increase considerably.<\/p>\n<p><strong>8. \u201cCrowdsource\u201d your business decisions<\/strong><\/p>\n<p>You\u2019re probably familiar with the term \u201ccrowdfunding,\u201d where capital is raised with contributions from a large number of people.<\/p>\n<p>You can apply a similar concept to Facebook with \u201ccrowdsourcing\u201d key decisions.<\/p>\n<p>Here are some examples:<\/p>\n<ul>\n<li>Ask your audience to choose your brand\u2019s new logo<\/li>\n<li>Ask which new background to use for your Facebook profile<\/li>\n<\/ul>\n<p>This is cool because:<\/p>\n<p>a) it lets your audience know you\u2019re genuinely interested in their opinions, and<br \/>\nb) it is a natural catalyst for engagement.<\/p>\n<p>The easiest way to crowdsource is to create polls in which\u00a0people can vote.<\/p>\n<p><strong>9. Keep posts under 150 characters in length<\/strong><\/p>\n<p>Less is best in terms of Facebook character count.<\/p>\n<p>In fact, treating it like Twitter\u2014use a max of 150 characters.<\/p>\n<p>Why?<\/p>\n<p>It\u2019s simple. Shorter Facebook posts receive far more engagement than longer ones.<\/p>\n<p>In other words, keep it short and sweet.<\/p>\n<p><strong>10. Add CTA buttons to your Facebook ads<\/strong><\/p>\n<p>Here\u2019s an interesting fact:<\/p>\n<p>\u201cThe\u00a0<a href=\"https:\/\/www.brandwatch.com\/blog\/47-facebook-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">average advertising click-through rate<\/a>\u00a0on Facebook is 0.9%.\u201d<\/p>\n<p>But \u201cadding a CTA button can lift your click-through rate by 2.85 times.\u201d<\/p>\n<p>Just think of the long-term impact this can have on your campaign.<\/p>\n<p><a href=\"https:\/\/blog.adroll.com\/best-practices\/newsflash-facebook-cta-buttons-really-work\" target=\"_blank\" rel=\"noopener noreferrer\">Adroll even made a brief infographic<\/a>\u00a0that mentions the \u201cbig results from a little button.\u201d<\/p>\n<p>Check out this guide from Facebook to learn exactly how to create a CTA button.<\/p>\n<p><strong>11. Using \u201cFacebook Groups\u201d for community building<\/strong><\/p>\n<p>You may have heard Seth Godin talk about the importance of groups or\u00a0<a href=\"https:\/\/www.ted.com\/talks\/seth_godin_on_the_tribes_we_lead\" target=\"_blank\" rel=\"noopener noreferrer\">\u201ctribes\u201d as he calls them<\/a>.<\/p>\n<p>It\u2019s an essential component of brand building.<\/p>\n<p>But one resource I think that many marketers are failing to capitalize on is \u201cFacebook Groups.\u201d<\/p>\n<p>It\u2019s a lot like LinkedIn Groups where you create a specific group based around a key topic of interest (usually your niche).<\/p>\n<p>This is beneficial for several different reasons:<\/p>\n<ul>\n<li>It strengthens your relationships<\/li>\n<li>It helps you build new ones<\/li>\n<li>It builds brand equity<\/li>\n<li>It facilitates interaction<\/li>\n<li>You can gain valuable intel<\/li>\n<\/ul>\n<p>If you\u2019re not sure how to go about this, consult\u00a0<a href=\"https:\/\/www.facebook.com\/help\/167970719931213?helpref=about_content\" target=\"_blank\" rel=\"noopener noreferrer\">this quick tutorial from Facebook<\/a>.<\/p>\n<p><strong>12. Pin your most epic post<\/strong><\/p>\n<p>Another feature is the option to \u201cpin\u201d posts at the top of your timeline.<\/p>\n<p>That way, Facebook users see your best content once they land on your page.<\/p>\n<p>It\u2019s kind of like putting your best foot forward, which hearkens back to the halo effect.<\/p>\n<p><strong>13. A\/B test your ads with Qwaya<\/strong><\/p>\n<p>It\u2019s a great Facebook ad manager that will help you take things to the next level.<\/p>\n<p>If you\u2019re funneling a considerable amount of money into Facebook ads, this tool is a must.<\/p>\n<p><strong>14. Use plenty of \u201cquestion\u201d posts<\/strong><\/p>\n<p>Types of posts received the most interactions on Facebook.<\/p>\n<p>It doesn\u2019t take a rocket scientist to figure out that \u201cquestion\u201d posts are ideal in terms of generating interactions.<\/p>\n<p>It\u2019s probably because people like to get in on the action and have their voices heard<\/p>\n<p><strong>15. Stick with articles between 1k and 3k words<\/strong><\/p>\n<p>Once again, according to Buzzsumo\u2019s findings, long-form content performs best on Facebook.<\/p>\n<p>In particular, posts between 1,000 and 3,000 words are ideal.<\/p>\n<p>However, you don\u2019t want to go any further than 3,000, considering the fact there\u2019s a significant drop off in the number of interactions.<\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.quicksprout.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.quicksprout.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Facebook advertising is just as powerful in 2017 as it\u2019s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer\u2019s playground. And most are still quite effective. Here are 15 advanced Facebook advertising techniques you probably didn\u2019t know about but should most [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[98,10],"tags":[],"class_list":["post-1987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-posts","category-search-engine-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"We provide best Facebook Advertising Services in Bangalore, India. We help you to position your brands to your customers and get sales leads through best in class Facebook Advertising Techniques. 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