{"id":1981,"date":"2016-10-25T18:01:04","date_gmt":"2016-10-25T12:31:04","guid":{"rendered":"http:\/\/www.nispaara.com\/blogs\/?p=1981"},"modified":"2016-10-25T18:17:33","modified_gmt":"2016-10-25T12:47:33","slug":"10-ways-to-increase-your-facebook-engagement","status":"publish","type":"post","link":"https:\/\/www.nispaara.com\/blog\/10-ways-to-increase-your-facebook-engagement\/","title":{"rendered":"10 Ways to Increase Your Facebook Engagement"},"content":{"rendered":"

[vc_row full_width=”” parallax=”” parallax_image=”” type=”” background_color=”” row_head_color=”” row_text_color=”” row_link_color=”” row_link_color_hover=”” bg_position=”top” bg_repeat=”no-repeat” same_height=”” bg_cover=”” padding_top=”10″ padding_bottom=”10″ margin_top=”0″ margin_bottom_row=”0″ animation=”” enable_parallax=”” parallax_speed=”0.1″ bg_video_src_mp4=”” bg_video_src_ogv=”” bg_video_src_webm=””][vc_column width=”1\/1″ animation=”” column_align=”” column_style=””][vc_column_text]Do you wish more people interacted with your Facebook posts?<\/p>\n

Looking to improve your Facebook news feed exposure?<\/p>\n

The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.<\/p>\n

In this article, you\u2019ll discover 10 ways to increase engagement on your Facebook business page posts.<\/strong><\/p>\n

#1: Create Shareable Content<\/strong><\/p>\n

If you want people to share your Facebook posts, you need to create highly shareable content. It\u2019s that simple.<\/p>\n

\u201cHighly shareable\u201d means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this \u201cthumb stopping,\u201d since the majority of users view the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant urge to share it with their audience.<\/p>\n

The content could be breaking news, educational, hilarious, entertaining, or something that\u2019s not typically seen elsewhere. This is the type of content that will make your audience look good to others when they share it.<\/strong><\/p>\n

#2: Include a Call to Action<\/strong><\/p>\n

Just as you want to create shareable content, it\u2019s important to ask people to engage.<\/strong> Include something as simple as an invitation to share the post.<\/p>\n

For instance, write, \u201cIf you found value, please share with your fans.\u201d Or \u201cIf this speaks to you, share it with your audience as well!\u201d You may also want to invite people to comment.<\/strong><\/p>\n

#3: Mix Up Content Types<\/strong><\/p>\n

There\u2019s a window of opportunity right now with the Facebook news feed algorithm, since not nearly enough businesses are doing video.<\/p>\n

If you put a higher ratio of video in your content mix<\/strong> (three times a week), it will increase the visibility and engagement of your page substantially. Mix in other content types and you have a recipe for success.<\/p>\n

#4: Use Facebook Live Regularly<\/strong><\/p>\n

One way to incorporate more video is to use Facebook Live regularly on your page. Start with doing one live broadcast a week.<\/strong> Ideally, plan your broadcast ahead of time<\/strong> to get the best results.<\/p>\n

National Hammer Dulcimer Champion Ted Yoder does Facebook Live concerts from his backyard. Ted makes an announcement ahead of time to give his audience advance notice, even if it\u2019s just earlier in the day.<\/p>\n

#5: Design Video for Viewing With the Sound Off<\/strong><\/p>\n

To encourage engagement, make your videos understandable with or without audio. Although Facebook is testing autoplay video with sound on, you should still design your video to be viewed with the sound off whenever possible, since users will have control over the mute button.<\/p>\n

#6: Try Instant Articles<\/strong><\/p>\n

Instant articles load 10 times faster inside the Facebook mobile app than links on the regular mobile web. If you haven\u2019t configured Facebook Instant Articles, it\u2019s something to consider.<\/p>\n

Companies using instant articles include Business Insider, BuzzFeed, the Washington Post, and others. For example, Mashable publishes some content via instant articles, like this one about upcoming LinkedIn changes.<\/p>\n

#7: Change Your Posting Time<\/strong><\/p>\n

Not getting the engagement you want on your Facebook posts? Try publishing content outside business hours, such as in the evenings and on weekends. Publish when more of your audience is online.<\/strong><\/p>\n

Also, it\u2019s totally okay to repurpose content. Post content that\u2019s already been shared on other networks<\/strong> and periodically republish your most popular Facebook posts.<\/strong> Don\u2019t share a previously published post, though; republish it as a fresh post.<\/p>\n

#8: Monitor Other Facebook Pages<\/strong><\/p>\n

Check out what\u2019s working for other businesses in your industry, as well as those in different industries.<\/p>\n

To monitor other pages, go to your Facebook page Insights<\/strong> and search for and set the Pages to Watch.<\/strong> Facebook will send you notifications of what\u2019s popular on other pages. Also check those pages regularly to see what catches your eye.<\/strong><\/p>\n

Source:<\/strong> http:\/\/www.socialmediaexaminer.com\/10-ways-to-increase-your-facebook-engagement\/?awt_l=89sWP&awt_m=3gN.rDOL0.r.ILT&omhide=true<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”” parallax=”” parallax_image=”” type=”” background_color=”” row_head_color=”” row_text_color=”” row_link_color=”” row_link_color_hover=”” bg_position=”top” bg_repeat=”no-repeat” same_height=”” bg_cover=”” padding_top=”10″ padding_bottom=”10″ margin_top=”0″ margin_bottom_row=”0″ animation=”” enable_parallax=”” parallax_speed=”0.1″ bg_video_src_mp4=”” bg_video_src_ogv=”” bg_video_src_webm=””][vc_column width=”1\/1″ animation=”” column_align=”” column_style=””][vc_column_text]Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[98,10],"tags":[],"class_list":["post-1981","post","type-post","status-publish","format-standard","hentry","category-featured-posts","category-search-engine-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/1981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/comments?post=1981"}],"version-history":[{"count":1,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/1981\/revisions"}],"predecessor-version":[{"id":1984,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/1981\/revisions\/1984"}],"wp:attachment":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/media?parent=1981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/categories?post=1981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/tags?post=1981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}