\u201cIt\u2019s dead,\u201d they said. \u201cYou have to replace it with this \u2018new kid\u2019,\u201d they also said.<\/p>\n
But, then the new kid got chaotic and didn\u2019t deliver expected results. And people fell back to the dead entity.
\nAre you confused as to what I am talking about?<\/p>\n
The \u2018new kid\u2019 is social media. And the dead entity is email.<\/p>\n
If you don\u2019t already know, email is still the most effective tactic for marketers. It\u2019s far from being outdated.<\/p>\n
That doesn\u2019t mean you can completely write off social media. It also deserves your attention, because it\u2019s all grown up now.
\nAs per Shareaholic, Facebook is the number one referral traffic source for websites. New media websites like BuzzFeed derive a majority of their traffic from social media.<\/p>\n
Rather than turning this into an email vs social media marketing debate, I want to help you to integrate them.<\/p>\n
The two channels are just different ways of reaching your customers. Right?<\/p>\n
You should aim at combining your efforts for both of these channels to improve your business results.<\/p>\n
Still held up on using either one of these two channels?<\/p>\n
Let me share a case study.<\/p>\n
Sony Vaio launched their new VAIO summer line-up and included \u201cPin It\u201d buttons in their emails. This is a simple example of how social media can be combined with email marketing efforts.<\/p>\n
So did these buttons improve their results?<\/p>\n
They got 3,000 additional clicks and beat their \u201crevenue by email\u201d goal by 172%.<\/p>\n
Do you think that you would see such an incredible CTR for your normal emails? Are you wondering how both of these channels complement each other? Would you like to extend the reach of your emails and grow your email list at a quicker pace?<\/p>\n Well, who doesn\u2019t? Email still converts much better than social media.<\/p>\n But what about the younger generation that might only be hanging out on social media? You want to interact with them as well, right?<\/p>\n Let\u2019s look at how you can use these two massive marketing channels in tandem to grow your business and build your brand authority. \u201cIt\u2019s dead,\u201d they said. \u201cYou have to replace it with this \u2018new kid\u2019,\u201d they also said. But, then the new kid got chaotic and didn\u2019t deliver expected results. And people fell back to the dead entity. Are you confused as to what I am talking about? The \u2018new kid\u2019 is social media. And the dead […]<\/p>\n","protected":false},"author":8,"featured_media":2164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[98,31],"tags":[354,282,283],"class_list":["post-1715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-posts","category-social-networking","tag-email-marketing-bangalore","tag-email-marketing-newsletter","tag-email-marketing-services"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
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\n4 methods of integrating social media with your email marketing<\/strong><\/p>\n
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\nCourtesy: <\/strong> http:\/\/neilpatel.com\/2016\/02\/02\/how-to-integrate-email-marketing-with-your-social-media-efforts\/<\/p>\n","protected":false},"excerpt":{"rendered":"