So, you\u2019ve spent a lot of effort researching and writing an amazing blog post. You\u2019ve published it on your website. Why aren\u2019t you getting lots of readers?<\/p>\n
Do you promote it well on Pinterest?<\/p>\n
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?<\/p>\n
Here are 9 actionable methods to drive traffic from Pinterest to your blog.<\/strong><\/p>\n 1. Create a Blog Board<\/strong> Make the title of your Pinterest blog Board the same as your blog page title. For example, if you\u2019re an Etsy store, and you blog about crafts and DIY projects, name your Pinterest blog Board the same as your website blog name, such as \u201cCrafts and DIY Blog\u201d, or \u201cMy Etsy Blog\u201d.<\/p>\n Naming your Pinterest board with keywords makes it more likely to show up in search engines too.<\/p>\n When you write a blog post, Pin it to your blog Board. Include:<\/strong> 2. Create Lifestyle Related Boards<\/strong> You can cross-Pin your blog articles in your different Boards, too. Just don\u2019t do this too much, as your Pins show up in your Followers\u2019 feeds, and you don\u2019t want to \u2018spam\u2019 them with the same link over and over.<\/p>\n 3. Images, Images, Images<\/strong> Think of Pinterest as a lusciously enjoyable glossy magazine. It is filled with appealing eye candy. To capture the attention of a reader from the site, your Pins need the visual appeal to stand out, and invoke them to click through to your blog post.<\/p>\n Additionally, according to Dan Zarella, long visuals get the most rePins. So, post infographics on the site, too.<\/p>\n 4. Engage on Pinterest<\/strong> So how do you engage on Pinterest? There\u2019s lots of ways to get to know your market better on Pinterest, and for your market to get to know you better too.<\/p>\n Here are a few tips to engage on Pinterest:<\/strong> 5. Make Your Blog Post Pins Easy to Find<\/strong> The first thing you need to do is to make sure your Pins are actually searchable. Check your account settings, and make sure your \u201cSearch Privacy\u201d setting is set to allow for public search engines to find you!<\/p>\n Here are a few more SEO tips for Pinterest:<\/strong> 6. Make a Contest Board <\/strong> This is different than a \u201cPin it to Win it\u201d type contest. When you host a contest on your blog, your goal is to drive traffic directly to your website. Promote it on your Pinterest site, to garner more participation.<\/p>\n Contests are very engaging, and will drive a lot of traffic to your blog. Make a contest PinBoard, and Pin your blog hosted contests on it.<\/p>\n 7. Feature your Blog Writers<\/strong> When you Pin to a Blog Writers Board you could:<\/strong> Featuring your writers makes your readers feel like they are getting to know that person. They will be more likely to want to connect with you on your blog.<\/p>\n 8. Include a \u201cPin it\u201d Button on Your Blog<\/strong> To get this, make sure you have a \u201cPin it\u201d button on all of your blog posts. Make it easy for your Pinning readers to share it on the site they love most.<\/p>\n A \u201cPin it\u201d button is simple to set up. Go to the \u201c Pin it\u201d Button site on Pinterest, and complete the information. Choose the Pin it image you want, submit your URL, paste your image file, and build it.<\/p>\n Paste the code for the \u201cPin it\u201d widget onto your website.<\/p>\n According to Pinterest, the \u201cPin it\u201d buttons can create a massive increase in referral traffic back to your site. Allrecipes.com, for example, added the Pin It button, and in just three months, people Pinned their recipes over 50,000 times, resulting in 139 million views on Pinterest.<\/p>\n 9. NEW: Use Article Pins<\/strong> The Article Pins share more data than a regular \u201cPin it\u201d button. When they\u2019re Pinned, they automatically include information such as headline, author, story summary, and link. They can even include a logo and byline image.<\/p>\n For driving traffic to your blog site these Pins will add an incredible boost. According to Tech Crunch, early adopters have been using the Article Pins to great success. They report that Buzz Feed, for example, now boasts Pinterest as their top traffic referrer.<\/p>\n You need to apply to Pinterest in order to add Rich Pins to your site. Before you do, you have to have a blog site that meets the Rich Pin requirements, and you need to add particular metatag data to your site. Read the Pinterest Developers Rich Pinsite for more details.<\/p>\n Conclusion<\/strong> Courtesy:<\/strong> http:\/\/blog.wishpond.com\/post\/63664550828\/9-ways-to-use-pinterest-to-drive-traffic-to-your-blog<\/p>\n","protected":false},"excerpt":{"rendered":" So, you\u2019ve spent a lot of effort researching and writing an amazing blog post. You\u2019ve published it on your website. Why aren\u2019t you getting lots of readers? Do you promote it well on Pinterest? When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). 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\nCreate a Board on Pinterest specifically for your blog articles. This makes it easy for your Followers to find your blog posts, and even Follow your blog Board.<\/p>\n
\n– A brief summary, or quote, from the article
\n– A great image that represents your post (we\u2019ll talk more about the importance of images on Pinterest soon)
\n– A link directly to your blog article<\/p>\n
\nYou likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.
\n
\nWhen you Pin blog articles this way, include:<\/strong>
\n– A brief summary or quote from the article that relates to the theme of your Board
\n– A great image that emotionally connects with your Board theme
\n– A link directly to your blog article
\n– You really want to show how your blog article fits within the personal or emotional context of your Board theme. This will make your blog content even more appealing to your Pinterest users.<\/p>\n
\nPinterest is all about visuals. Yes, it may seem a bit counter-intuitive to provide great images when you want people to read. Great visuals, though, are the way to entice Pinners to click through to your blog post.<\/p>\n
\nLike any good social marketer, you need to engage with your Followers. This is true when you want to turn your Pinners into your blog readers, too. The more you engage with people on Pinterest, the more likely they\u2019ll also want to connect with you on your blog, and other sites.<\/p>\n
\n– Pin good, original and relevant content
\n– Pin often and consistently so your Pins get seen in your Followers\u2019 feeds
\n– Return the favour and follow your Followers
\n– Check out your Followers\u2019 Boards and Pins for good content ideas they like
\n– Ask questions that are answered in your blog
\n– RePin, like and comment on your Followers\u2019 Pins, when you really think they\u2019re great
\n– RePin industry leaders, and other great content your Followers will like<\/p>\n
\nPins on Pinterest are indexed within the site, as well as search engines like Google. Make sure you are practising good SEO techniques when posting your blog post Pins on the site.<\/p>\n
\n– Use your blog title as your blog Board title
\n– Use relevant keywords to describe your post
\n– Include hashtags if you can\u2019t find a way to use the keywords in your description
\n– Use keywords in your image \u2018alt\u2019 tags<\/p>\n
\nA great way to drive traffic to your blog is to post engaging, interactive content on it. Run contests directly on your blog. Then Pin it to your contest specific Board on Pinterest.<\/p>\n
\nGenerally speaking, the more your Pinterest Followers know about you, the better the relationships you\u2019ll have. This works if you want to develop better traffic to your blog too. Let your Followers get to know the faces behind the articles. Make a fun, personable Pinboard that showcases your blog writers.<\/p>\n
\n– Include a personable face of the author
\n– Write a short bio, with a quirky, lifestyle (such as cooking) related hobby
\n– Include a short quote from the blog post, and attribute it to the author<\/p>\n
\nWhen your blog articles are shared by your readers, your readers\u2019 friends and Followers are more likely to read it too. It\u2019s kind of like word of mouth marketing for your blog.<\/p>\n
\nArticle Pins were announced just a few weeks ago. They are similar to Pinterest\u2019s other newish Rich Pins, such as Product Pins, Recipe Pins and Movie Pins.<\/p>\n
\nPinterest is not just for images anymore. The site has a vibrant community of diverse readers, and Pinterest is only enhancing this personal magazine type readership. Don\u2019t miss the developing opportunities to expand your global reach through Pinterest. Use the tips from this article to drive more traffic to your blog.<\/p>\n