For anyone who pays attention to the stock market (which I don\u2019t) or the news (which I do), it\u2019s clear that Twitter hasn\u2019t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter\u2019s much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.<\/p>\n
With that said, I\u2019m a HUGE fan of Twitter. I check it every morning and several times throughout the day. I\u2019m a regular participant in Twitter chats, and use it to follow the news and connect with influencers in my industry. I honestly think it\u2019s an insanely valuable tool for marketing one\u2019s business as well as personal branding.<\/p>\n
Unfortunately, my opinion is not reflected in the numbers, but Twitter has a plan to combat this. Just this week, there were announcements that Twitter is placing greater emphasis on revenue across its marketing efforts by putting their CFO, Anthony Noto, in charge of the department, as well as displaying tweets in the mobile search results pages on Google in the hopes of driving more traffic.<\/p>\n
Twitter has also recently partnered with TellApart and DoubleClick, two platforms that will help marketers better target and track their efforts to ensure they\u2019re receiving ROI from Twitter ads (in turn, spending more when they see results!).<\/p>\n
Another component of Twitter\u2019s revenue growth plan? Better serving marketers with objective-based campaigns. This is the one that I\u2019m most excited about as a marketer.<\/p>\n
Yesterday, Twitter announced the launch of objective-based ads for all advertisers globally. Twitter\u2019s been testing these ad formats for almost a year now with a variety of businesses large and small, from eBay to data analytics company Tableau. The results have been noteworthy so they\u2019ve decided now is the time to provide these valuable goal-based campaigns to all advertisers. <\/p>\n
\u201cThe company believes these ads will ultimately increase revenue since advertisers are only charged for things that are valuable to them,\u201d says Recode\u2019s Kurt Wagner.<\/p>\n
Twitter now offers six campaign objectives to choose from, including: tweet engagements, website clicks or conversions, app installs or engagements, followers, leads and video views (currently in beta).<\/p>\n
Why You Should Test Twitter Objective-Based Campaigns <\/strong><\/p>\n What\u2019s the one thing marketers are consistently screwing up when it comes to social media? Posting without goals in mind!<\/p>\n Since social is still a new world for many marketers, they typically go in and throw some money at a Facebook post, crossing their fingers for results. Unfortunately, the results often fail to materialize and they put Facebook on the \u201cnon-profitable\u201d list. Twitter is the same story, but now Twitter is making it easy for marketers to spend smarter.<\/p>\n As I said before, beta testers have seen real results. From eBay seeing a 59% quarter-over-quarter decrease in average cost-per-click, to digital agency Gupta Media seeing a 24% conversion rate \u2013 double the average it sees on other ad platforms \u2013 it\u2019s clear these goal-based campaigns are proving effective for a variety of businesses, so why not give them a whirl? Twitter just may become your #1 social revenue generating platform.<\/p>\n Have you tried Twitter\u2019s objective-based campaigns yet? I\u2019d love to hear about your experiences.<\/p>\n Courtesy:<\/strong> http:\/\/www.socialmediatoday.com\/marketing\/margotdacunha\/2015-05-22\/twitter-making-comeback-some-new-treats-marketers<\/p>\n","protected":false},"excerpt":{"rendered":" For anyone who pays attention to the stock market (which I don\u2019t) or the news (which I do), it\u2019s clear that Twitter hasn\u2019t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter\u2019s much younger cousin […]<\/p>\n","protected":false},"author":8,"featured_media":1350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[49,53,203],"class_list":["post-1344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networking","tag-social-media-experts","tag-social-media-marketing","tag-twitter-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/comments?post=1344"}],"version-history":[{"count":0,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/1344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/media?parent=1344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/categories?post=1344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/tags?post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}