{"id":116,"date":"2009-12-18T16:16:50","date_gmt":"2009-12-18T10:46:50","guid":{"rendered":"http:\/\/www.nispaara.com\/blog\/?p=116"},"modified":"2015-06-30T10:50:07","modified_gmt":"2015-06-30T05:20:07","slug":"massive-comscore-revolutionize-in-game-ad-research","status":"publish","type":"post","link":"https:\/\/www.nispaara.com\/blog\/massive-comscore-revolutionize-in-game-ad-research\/","title":{"rendered":"Massive, comScore Revolutionize In-Game Ad Research"},"content":{"rendered":"<p><!--[endif]--><span style=\"font-size: 11pt; line-height: 115%; font-family: 'Calibri','sans-serif';\">For the first time, advertisers will be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc.<\/span><\/p>\n<p>Through an innovative methodology developed by the two companies, advertisers will get an inside look at the degree to which in-game ads motivate gamers to visit Web sites, conduct brand-related search queries and engage in other online actions, something that previously had gone unmeasured.<\/p>\n<p>\u201cWe know from 85-plus independently verified post-campaign studies that in-game advertising increases brand engagement,\u201d said JJ Richards, general manager of Massive, the creator of a leading network for dynamic video game advertising.<\/p>\n<p>\u201cBut what we didn\u2019t know was the correlation between in-game ads and consumer action. Through this collaboration with comScore, we will also now be able to measure those consumer actions that result from in-game ads. We think this has the potential to literally \u2018change the game\u2019 for both advertisers and publishers who want to improve the effectiveness of their in-game ad efforts.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the first time, advertisers will be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc. Through an innovative methodology developed by the two companies, advertisers will get an inside look [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[17],"tags":[379],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-msn-adcenter","tag-msn-adcenter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"For the first time, advertisers will be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc. 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