If you\u2019ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing.<\/p>\n
I\u2019ve been a practitioner of \u201ccontent marketing\u201d since 1998. And we\u2019ve been preaching it since 2006, years before that sexy terminology became the norm.<\/p>\n
Here\u2019s the main thing you need to understand about online content that builds a business: It\u2019s different from traditional marketing, but it accomplishes what marketing is supposed to do.<\/p>\n
It\u2019s those differences that cause so many people to struggle. At this point, I\u2019ve come to the conclusion that the terminology is part of the problem.<\/p>\n
First of all, there\u2019s the word content. What a horrible term to characterize what are essentially creative works \u2014 whether articles, audio, movies, books, and music. It\u2019s all technically \u201ccontent\u201d \u2014 like something that fills a bucket.<\/p>\n
Apparently, the Louvre in Paris is filled with \u201ccontent\u201d that just so happens to be surrounded by frames. Let\u2019s face it \u2026 it\u2019s a bad term that\u2019s unfortunately what we have to work with.<\/p>\n
But even worse, I think, is the word marketing. Especially the way most people use it, which is as a euphemism for selling people crap they don\u2019t want.<\/p>\n
Like I said, what we\u2019re talking about here does what ethical marketing is supposed to do, but it operates in a way where people actually seek it out, instead of trying to avoid it.<\/p>\n
Once you tell traditional marketers it\u2019s \u201cmarketing\u201d though, the traditional practices creep right back in, and customers start running away. And that\u2019s the problem.<\/p>\n
So how do you fix it?<\/strong><\/p>\n First of all, it\u2019s a mindset thing. I can give you plenty of examples from traditional media that demonstrate how \u201cmedia, not marketing\u201d sells lots of stuff under the radar.<\/p>\n Second, it\u2019s about understanding your role in relation to your prospects. They have all the power, not you \u2014 and yet there are proven, executable ways to make those prospects seek you out, choose your solution, and tell their friends and colleagues that they should choose you as well.<\/p>\n Finally, it\u2019s all about execution. This isn\u2019t rocket science, but it is a combination of art and science. Do the ground work and lay the proper foundation, and this thing called \u201ccontent marketing\u201d will deliver results that astound you.<\/p>\n We\u2019ve put together the New Rainmaker course to deliver all three steps, and much more. It\u2019s likely the most valuable training we\u2019ve ever given away for free.<\/p>\n Two weeks of intensive training, no charge \u2026<\/strong><\/p>\n Like all good content marketing, this free training is good enough to charge money for. In this case, we actually created it with the intention that it would be paid training, and that\u2019s exactly what it will become.<\/p>\n For now, however, it\u2019s yours at no charge.<\/p>\n It consists of seven foundational lessons (audio and text formats), three webinars (with transcripts), and follow-up lessons and case studies. Here\u2019s a list of the initial two weeks of training:<\/p>\n Lesson 1:<\/strong> Why the Key to Business Success is Media, Not Marketing Webinar 1:<\/strong> The Three-Step Process to Creating a Digital Media Platform that Sells Courtesy :<\/strong> http:\/\/www.copyblogger.com\/online-marketing-training\/<\/p>\n","protected":false},"excerpt":{"rendered":" If you\u2019ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I\u2019ve been a practitioner of \u201ccontent marketing\u201d since 1998. And we\u2019ve been preaching it since 2006, years before that sexy terminology became the norm. Here\u2019s the main thing you […]<\/p>\n","protected":false},"author":8,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networking"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":0,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/media\/1062"}],"wp:attachment":[{"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nispaara.com\/blog\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nLesson 2:<\/strong> Why a Personal Media Brand Beats \u201cMarketing\u201d Every Time
\nLesson 3:<\/strong> How to Build a Lucrative Asset While You Make it Rain
\nLesson 4:<\/strong> Why the New Rainmaker is a Digital Media Producer
\nLesson 5:<\/strong> Eight Ways a Digital Media Platform is More Influential than \u201cMarketing\u201d
\nLesson 6:<\/strong> How to Earn Targeted Traffic \u2013 Today, and into the Future
\nLesson 7:<\/strong> The New Rainmaker as Magical Mentor on the Buyer\u2019s Journey<\/p>\n
\nWebinar 2:<\/strong> The Rainmaker Content Strategy: Create Less to Sell More
\nWebinar 3:<\/strong> The Rainmaker Conversion Approach: Accelerating the Buyer\u2019s Journey<\/p>\n