SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.

The term Social Media Optimization usually doesn't include the act of promoting content through such methods as requesting votes. SMO involves creating the right content and setting a website up to be friendly to social media users, but doesn't go as far in terms of promoting the content.

Social media sites, such as Face book, Twitter, Digg etc, are the most visited sites on the internet. A significant presence here acts like a large hoarding on a busy street. This helps more traffic to the site and given that it's not a direct selling but interest-based engagement, the conversions are higher.

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SMO is a natural extension of search engine optimization. As a part of SEO we help you establish yourself in the search engines while from SMM we strengthen your brand image across the high traffic sites on the internet.

Social Media Marketing can help boost your rankings by getting high quality links to your site. In fact, all these links being natural and organic, search engines loves these too.