• Visits/Keywords based on geo location
• Visits/Landing Pages
• Keywords/Landing Pages
• Landing Pages/Indexed Pages
• Unique Web Site Visitors
• Average User Session Length
• Average Bounce Rate Per Page, or For Site
• Popularity of Key Conversion Pages
• Top 10 Rankings in Google, Yahoo, MSN
• Search Engine Traffic
• Referral Traffic
• % Growth in Link Popularity
• % Growth in Site Traffic
• Average % Search Engine Referral Rate
• Segmented by Natural/Organic Search
• Number of backlinks
• Quality of backlinks
• Google cache date
• Google bot visit frequency
• Last time Google bot visited
• Pages indexed
• PageRank “pass rate”
• Alexa Rank
• Compete Rank