Before this there was some disbelief that a link from Twitter or Facebook  which is crawlable could potentially contribute to a page’s rankings because of nofollows on the links. With thousands of phd’s working at google. I’m quite certain that the fact that a share, something people are excited about enough to tell others (not unlike a link), wouldn’t be beyond their grasp. It makes complete sense. Whether the link is nofollowed or not, it’s a sign that someone likes this piece of content. And Just click a typical link, it’s a vote for that link. And with the exception of social sharing spam, there’s no chance to ignore this increasingly popular type of signal.

Although  in 2010 Google and Bing shared that the authority of a social share and the quantity of shares were factors considered in their algorithms and search result displays. Deducing the nebulous answers we can see that they were considering these factors (in web search and/or social search results, which have changed since then):

1. Authority: Importance or authority level of the person sharing the URL.
2. Quantity: How many times the URL has been shared.

And I’d also bet that by now they are also considering and possibly using these factors:

1. Expertise: Whether the sharer is an expert in the topic. A recent Microsoft & Carnegie Mellon study defined browsing “experts” as people who had been to a site x times. In social metrics, authority (how many followers/friends/etc you have) + topics (what you talk about most, what’s retweeted most, etc) could easily equal experts.
2. Type of query: It makes perfect sense that social signals might affect some kinds of queries more than others. For example, social signals probably come into play a lot more for news-related queries like a celebrity death, than static queries like refrigerator parts.

Courtesy: http://seogadget.com/the-popularity-factor-in-todays-seo/

Myth 1 – To succeed you must have a great website.

It is good to have a great website but it isn’t the deciding factor on whether your business will be successful or not. More important than a good website is a good, well-defined service and a target market. If you don’t have a good product or service and a targeted audience then even the best website won’t make you successful. Before you begin building a website you first need to know who your target market is. You need to decide the best way to promote your products or services to that target market. You need to be able to let your potential customers know how your product or service will benefit them.

When you know your target audience and the best way to market to them, then you can build your website based on these factors. In fact, all the marketing you do needs to be based on these factors. With your website you also need to focus on your content and search engine optimization. Many people focus more on the design of the site, when in actual fact the content and SEO is much more important. You do need to have a site that looks professional but more importantly you need good content and a clear explanation of your products and services.

Myth 2 – More traffic means more profit.

This is also another myth that doesn’t ring true. You can have thousands of visitors a day to your website but if none of them are interested in what you are selling then you’re not going to make any profit. You need targeted traffic so that the visitors your website is receiving are people that are interested in what you are selling.

It is better to have 100 buying customers than 1000 non-buying customers. Your website needs to be very clear about what you are selling and how it will benefit the customer. You want to make it so those customers can’t resist buying your product or service. First and foremost though, your advertising and your website both want to attract customers that are interested in your niche.

Myth 3 – Do whatever it takes to build a huge list.

Having a list of your customers emails and details can increase the profits that you make. So why then is this just a myth? Similar to myth 2 where the quality of visitors is more important than the quantity, the same goes when building your subscriber list, the quality of subscribers is much more important than the quantity.

When you obtain customers names by giving away some freebies, this is a great way to build a list but often you are building a list of people seeking freebies and not people wanting to buy. You want a subscriber list of potential customers, people who are really interested in your products or services. You want to ask your site visitors to join your mailing list in return for receiving a weekly newsletter or a helpful report. The names you capture using this method will be much better quality than giving away a bunch of cheap, freebies.

When you advertise online your internet marketing online advertising must have the same quality and professionalism as your business.

Strategy

Check what your competitors are doing. Look them up on different social networks and analyze their techniques. You could choose to do something similar and struggle for the same target audience or try developing a strategy they have not thought of yet to reach out to a different target audience.

The holidays may be a big time of the year, but don’t use the opportunity in the wrong way. It isn’t the best phase to test out new theories or gamble with a big risk. Stick to your proven guns and utilize them in a more customer-friendly manner. You will have all year to plan out a strategy for the next holiday season.

Do not expect immediate results. Develop a good social media strategy requires a lot of time. You will need to keep working on getting more people to add you on Facebook or follow you on Twitter before you can think about launching any serious social media campaigns. Make sure you mention your social media presence in your other marketing campaigns.

Always find your own path with the social media niche. You will probably have plenty of competition and it is your uniqueness that will bring in the traffic. If you follow the advice given in this article and have a great product to offer, you are bound for success. Social media is a great way to connect your company with the people across the world.

Courtesy: http://socialmediamarketeers.imrtl.com/helpful-tips-and-advice-for-social-media-marketing/

To know more about our SEO service, visit www.nispaara.com or call us on +91 80 64446222

Without asking yourself these questions first, you may find yourself blogging away and realizing that you might have bit off more than you can chew. Or you may be taking the wrong approach. That is why, before starting any blog, you should always first create a content strategy. A well thought out content strategy can provide you with guidance for your blog, and really help to take your blog where you want it to go.

In order to run a successful blog, you must have a content strategy.

So what is a content strategy, and why do we all need one so badly?

A blog’s content strategy is more than just the overall purpose or concept behind a blog. It is an official, in depth content strategy can have such a powerful effect on a blog. It can affect the blog’s success and readership, as well as the blogger’s fulfillment in writing that blog.

As I was contemplating my first blog’s official Content Strategy, I came across the book Content Strategy for the Web by Kristina Halvorson. It’s a great, in depth look into content strategy, I definitely recommend reading it if you’d like to dive more into the subject.

Between the things I learned in that book, paired with my own experience and opinions, I came up with a list of Content Strategy Questions. I ask myself these 12 questions before starting any blog. I use these 12 questions to analyze and create a Content Strategy for every new blog I start or assist in starting.

The answers to these questions always provide me with a clear direction, purpose, and plan for my blog. I never allow myself to skip any of the questions. They are all vital to defining and implementing a blog’s Content Strategy.

12 Questions to Ask Yourself Before Starting Any Blog:

Answer each of these questions. Really think these through.

1. What are my primary and secondary messages?

Here’s where all the fun starts. All blogs begin with this question: “what am I going to write about?” What is the primary message of my blog going to be?

Blogs that lack message lack punch. You must decide what your blog’s main message(s) is going to be first thing!

Your readers need to know what they are going to be reading about when they go to your blog. Master your blog’s message. Answer this question: “At the end of the day it all comes down to (blank).”

2. What am I trying to achieve with my content?

What is the overall goal or objective of my blog? What is the purpose behind my writing? When all is said and done, what would I like to have accomplished with my blog?

3. Who exactly am I targeting?

Once I know what my blog is about, and what I am trying to do with my blog, then I need to figure out who will be interested in what I am offering. Who are the current or potential readers of my blog? This isn’t time to get arrogant here. No blog is going to appeal to absolutely everyone. So don’t make the mistake of thinking yours will. Really try to figure out who will be reading your blog. Figure out as much as you can about your blog readers’ demographics.

4. What do my readers want and need from my content?

What do my readers want and need from me? Are they coming to my blog to learn, or be entertained? What exactly is it that they are coming to my blog to learn or hear about? Again, it’s important to know who your readers are. Then you can better understand their needs and wants, and how they are expecting you to help them with that. As often as possible, try to get into their heads. Don’t write what you want to write for them. Write what they want. Understand that sometimes those are the same things, and sometimes they’re not.

5.  What is the voice and tone of my blog?

What is the voice and tone going to be? This will depend on two things: your personality and writing style. It’s important to determine what the overall tone and voice of your blog is going to be. Are you serious and intelligent? Are you witty and sarcastic? Do you stick to the subject matter, but throw in a joke here and there? You of course can change things up a bit here and there, but overall it is important to be consistent. Your readers want to know what to expect. In order to follow you, they first want to know that your blog’s style matches the style that they enjoy reading.

But again, it’s not just about what you want here… you have to give your readers what they want. But you also can’t completely go completely against your nature and personality. You also don’t want to go against your desires for your blog. Moving forward with a blog tone that you don’t like just because you think that’s what your readers want is the same as moving forward with a subject you don’t enjoy just because you think it’ll be popular. Either one of those will end up with you not enjoying your blogging, and probably throwing in the towel. So go with what suits you best. Just make sure to keep both in mind.

6. What is my content schedule?

How often am I going to be writing in my blog? It is good to specify from the beginning how often you will be writing. Will you be posting every day? A couple times a week? Only you can decide what is best and realistic for you. Whatever you decide try to be consistent. Readers enjoy consistency.

7. What assumptions am I making?

We all make assumptions. Even (or especially) bloggers. Be honest with yourself. What assumptions are you making about your blog? Identify and address the assumptions you are making. Some of them might be accurate. Those are fine, as long as you’re honestly able to identify them as fact.

The ones that aren’t based on fact though… get them out of your mind as quickly as possible. As much as you can, only work with facts. Anything that isn’t based on fact, treat it as an assumption. Anything that is an assumption, throw it away. Don’t let assumptions get in your way of work and success.

8. What are my business goals?

I define business goals for every blog I start. If you think that sounds weird, just be honest with yourself. Blogging is a business. Yes, it can be fun and enjoyable, but if you didn’t think of your blog as a business then you wouldn’t be putting this type of effort into analyzing it. So if your blog is a business then what are its business goals?

9. How will I measure the success of my content?

One of the biggest reasons why blogs fail is because their creators fail to define what its successes are. What steps will help my blog achieve its business goals? What exactly is a “win” in my book for this blog? Is it a lead? An item purchased from my shopping cart? Building my reputation as an expert in my industry? Know what a success is for your blog, and plan a way to track those successes.

10. What is my budget?

From experience I’ve learned that at one point or another, my blog is going to need more than just my time… it’s going to need my money. It by no means needs to be a large amount. But it will need something. Things like guest posts, PPC, infographics, new designs, business cards, etc are all things that can help my blog grow. And they are all things that cost money. The sooner I have the ability and/or commitment level to invest funds into my blog, the sooner I will be able to see extra growth.

11. Who are my legitimate competitors?

I always want to start off knowing who my competitors are. I want to know who I am competing with in my niche. Keep in mind I’m talking about legitimate competitors here. ESPN is not my competitor. I can go to them for ideas and inspiration, but there is no need for me to compare myself to them, and no reason to try to beat them, because it won’t happen. But I do need to know exactly who my legitimate competitors are, and what they are doing. That way I know what I need to do to beat them.

12. What risks am I taking?

With each blog I start, I take a minute to identify what risks I might be taking in starting this blog. Sometimes it is just my time. When writing this blog, I am “risking” time that I could be spending on other things. This could be other projects that could make me more money (opportunity cost), or time spent with my family (quality time).

Sometimes it’s more than just my time. Sometimes it’s my entire reputation. If I am setting myself up as an expert in an industry and I don’t deliver, that will definitely affect my reputation. Sometimes it’s money. If I am creating a product and blogging about it, and I have to put money into the creation of that product, that is something that I need to think about ahead of time. Before starting any blog, identify what risks you are taking. And make sure you are willing to take those risks.

Courtesy: http://www.practicalseo.org/blog/how-to-build-a-content-strategy-for-your-blog/

To know more about our SEO service, visit www.nispaara.com or call us on +91 80 64446222

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.).

The reason for this is simple, page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Search engines can easily discern duplication (through shingle analysis, singular value decomposition, etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This has the tendency of diffuse a pages ranking potential.

In order to leverage a page for SEO, it must (1) get indexed and (2) stay indexed in order to pass its ideal ranking factor, be used to bridge ranking factor as a hub by building internal links to and from that page. If search engines determine that your pages are redundant or ubiquitous the dampener kicks in algorithmically and the ranking factor can be suppressed via de-indexing or filters (like the supplemental index) as a basis of sequencing leaving the same repetitive hash mark (from document to document).

This aspect of the ranking algorithm is based on the c-index whereby term weight and similarity are used to assign relevance through singular value decomposition as a base vector across web pages. If enough of the singular values are identified across the global collection of documents then you have co-occurrence (which may in this instance work against your ranking objectives).

Duplication via a template or though tag pages that lack unique content can go supplemental in a secondary search index, if they are not nurtured with enough internal link flow. The gist here is, the larger your website grows, the higher the probability of diffusing or diluting your global nodes / top ranking keywords (a.k.a keyword cannibalization) like an over-optimization penalty.

Just like a base that shifts to accommodate scalability, the foundation (like a triangle) must continue to broaden its base if the vertical threshold continues to rise. Similarly, the more pages you add about (1) topic A shift the focus from topic B. The common thread in most websites is the navigation (which if left to a simplistic ontology is not sufficient to feed an entire website).

You can stem a websites topic into multiple topics, however each has a threshold to cross and moving on many fronts requires more inbound links and internal stability though secondary navigation to sculpt the on page factors that identify each segments (to pass value).

This is why virtual theming (linking from relevant keywords in one document to another document) is so important. It allows the ranking factor to transfer link weight to the champion page through term frequency which essentially raises the bar in how search engines will interpret each respective keyword when considering it for retrieval.

Deep linking (acquiring inbound links to a specific page vs. just the homepage) is equally as beneficial for eliminating the tendency for pages to go supplemental (or lose ranking factor as a unique asset). When you spread a site too thin (expand the content through automation) such as using a shopping cart that pulls similar values from a database. You must ensure that you have the ability to customize data (titles, h1, and content) to make each page distinct enough to add additional leverage to your primary, secondary and tertiary keywords that define your website.

To know about our SEO services, Visit www.nispaara.com or call us on +91 80 64446222

A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout abandonment, when shoppers exit before completing an order. This KPI should be monitored closely by all ecommerce businesses. If it is typically 10 percent and suddenly goes to 15 percent, that may be an indicator that something is broken on your website, like your SSL, your shipping estimator, or your credit card authorization. By monitoring that KPI daily, you will mitigate the risk of losing business if something breaks.

Establishing KPIs

KPIs differ among businesses. For example, large corporations monitor the time between orders and final payment, striving to reduce that cycle. For an ecommerce business, checkout abandonment is an important KPI and lowering that percentage generally leads to higher revenue.

For strategic and operational planning, KPIs are also used for SMART goals — Specific, Measurable, Achievable, Realistic, Time-bound. As an example, you may want to set a goal to improve your checkout abandonment from 10 to 7 percent in six months. Or, you may want to set customer service goals to reduce the average number of open cases from 10 to 5 in three months.

All businesses should regularly monitor their revenue, cash position, receivables, payables, and basic accounting reports. If you have an inventory and higher-end accounting system, you can also monitor your cost-of-goods sold and gross-profit margins daily. Beyond that, you should monitor pay-per-click advertising performance, social media metrics, email marketing results, and marketplace sales (such as Amazon, eBay) to identify areas of improvement. Virtually any measurement can become a KPI as long as you have a means of capturing the data in a fast and consistent method.

21 KPIs for Ecommerce

Baseline KPIs should always be monitored, and acted on if they deviate from their normal range. KPIs used for goal setting may change, as may the target range of those KPIs.

In my experience, the important KPIs that ecommerce merchants should monitor are as follows.

1. Unique visitors
2. Total visits
3. Page views
4. New visitors
5. New customers
6. Total orders per day, week, month
7. Time on site per visit
8. Page views per visit
9. Checkout abandonment
10. Cart abandonment
11. Return rate
12. Gross margin
13. Customer service open cases
14. Pay-per-click cost per acquisition
15. Pay-per-click total conversions
16. Average order value
17. Facebook “talking about this” and new Likes
18. Twitter retweets and new followers
19. Amazon ratings, response and order turnaround time, and open cases
20. Email open, click, and conversion rates
21. Referral sources: percent from search, direct, email, pay-per-click, other

Your business may have many more than this if you outsource fulfillment, have a high percentage of call-in orders, and so forth.

What’s aNormalKPI?

You may be wondering what the normal range is for these types of KPIs. In general, there is no answer, as every business is different. Develop your baseline over time and become aware of your typical operating ranges.

Once you have established your standard ranges, you can begin to use KPIs to set goals and measure improvement. More than likely you already do that with PPC advertising — with targets for click throughs, cost per acquisition, and cost per click. Perhaps you set targets regularly to improve those metrics. You can do the same thing with all the KPIs listed above.

Make Monitoring Easy

If you don’t have a dashboard that is capable of displaying most of your KPIs — this usually requires a higher-end, highly integrated system — then pull KPIs from all your various monitoring tools and dashboards into a spreadsheet on a weekly or monthly basis. This will provide you with a snapshot of your historical performance that identifies seasonal trends and necessary troubleshooting if KPIs deviate from their normal ranges.

Monitoring Peaks and Valleys

KPIs are also useful to check your normal cycles. In a simplified example, if you suddenly get a bump of new customers and don’t really understand why, you may want to look at your social media activity or referral KPIs to identify new traffic sources. Perhaps your “talking about you” KPI in Facebook is high because of a new product someone is talking up. Likewise, if your gross margins are suddenly much lower, it may be because your cost of goods sold has increased or because more customers are taking advantage of free shipping. In short, use your dashboards or any other tools you can to monitor your KPIs on a daily basis if possible.

Summary

Seasoned ecommerce managers can often predict revenue based on the number of visitors, checkout abandonment, cart abandonment, and other factors. More importantly, they can flag problems immediately.

Use your KPIs for setting SMART goals for your business improvement. KPIs can be identified for almost every operational area — from shipping to traffic to conversions. Work with your staff to identify areas for improvement, choose your baseline KPI, and set a target for improvement in a specific timeframe. Then you have a measurable goal.

Courtesy : http://www.practicalecommerce.com/articles/3906-21-Key-Performance-Indicators-for-Ecommerce-Businesses

These polarizing trends often occur with stats that should be parallel or at least trending similarly.

As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns.

Often when a certain statistic like impressions goes up, and a closely related statistic such as clicks goes down – something is off-balance. A random occurrence like this can happen on any given day within the life of a PPC campaign, but you need to be looking for the overall trends that indicate an overarching problem.

Below is a list of some conflicting statistics, as well as their root causes. Remember, these aren’t about “bad data” in your account, but when similar stats are trending in opposite directions.

Impressions Increase – But Clicks Decrease

• New keywords: New keywords may have been inserted into a campaign. These new terms may be too general, causing impressions to increase but clicks to remain steady, or even decrease.
• New match types: New keywords with loose match types may have been launched, or new match types of pre-existing keywords may have been inserted.
• New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads.
• Ad rank fluctuation: A shift may have occurred and your ads are ranking higher than before. Running a comparison ranking report as well as a top/side comparison report can determine if this has happened.
• New GDN placements: New placements may creep into your GDN campaigns. We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value.

Thanks to all the changes occurred last year, SEO is no longer everyone’s cup of tea. Earlier, it was quite easy to improve the website’s ranking however; now, everyone will have to work really hard if they want to attain good rankings in search engines. Our predictions won’t be 100% accurate as the picture appears to be vague, still. Google is expected to make a lot of changes and we are hearing different opinions about the changes expected. Some people are still relying on the old SEO methods for attaining a better ranking whereas some people are all set to explore various marketing and social media options.

Well, today we will be making a few predictions as to what should be expected from SEO industry in 2013.

Author Rank

A lot depends on how Google will handle Author Rank and it is also expected that whatever way it is, it will shake the marketing world for once. If you are a blogger, your ranking will depend a lot on the reputation you already have. Depending on your niche authority and domain expertise, Google will be assigning you with an Author Rank. Now, this rank will play a huge role in your blog’s ranking. In order to be precise, if you, as an author drives a good reputation, your blog and its content will also get a good ranking. Apart from this, whatever you publish, it will be automatically linked with your Google+ profile. The whole point here is that a lot will be depending on your reputation as a blogger.

Currently, more than 200crores of people are using facebook, so it would result into great deal for marketing.Just you all have to do is, to use the right kind of strategy at the right time. You cold run the contests on the FB to drag the attention of people towards your product. It provides Strategic marketing by filtering the targeted audiences and you can share your  valuable information  with them.Thus it is an easy way to communicate.

You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new cusromers.When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends.
With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.
The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.

Keep  knowing that how FB is helpful for you business so keep checking our sites for next updates.